Our goal at SOAR with Network Fundraising is to teach others about building networks for raising money. It is the easiest way to grow market share in a fast and productive way. AND, it makes your program sustainable. It’s when you can leave on vacation and someone else can take over without the program missing a beat.
The “must have” for this to work – confidence and trust between all people involved in rolling it out. It has to be this way because people are going to take the lead on some things while others are taking the lead on something else. People who are insecure or have the desire to control others is going to find this process difficult. It’s certainly a learning opportunity for everyone who is open to doing things differently. And, it can be the best thing that’s ever happened for growing your market share and increasing dollar raised.
Realize that during this process one person is going to become the face in the community for the company. Everyone has to be comfortable with that. This is often the person in public relations. We will assume it is you for this article. It is important for you to bring others along with you, into the public eye. Your supervisor is the logical choice. It could also be their supervisor. You know who the top leaders are in your company. It’s important to pay attention to them and get them involved. Impressions are important. The top leaders are protected, and always represented in a good light.
This article is a soft intro into a training being offered as a self-study course with SOAR. You are invited to be the first to get involved in building networks for raising money in your field. Click here to become part of an email group to learn about trainings. This will keep you on the cutting edge of progress.
A couple of steps to get you started with building networks:
- Explore opportunities/meetings in your area and make a list of them. Think of these as opportunities to get in front of people. You’re encouraged to keep an open mind on options. People participate in different ways.
- Determine the approach for entering (or re-entering) the community. What is your introduction to people, some call this the commercial for your company. You’re encouraged to keep your intro to less than fifteen seconds and include how you help people. Practice this every day for at least ten days. Then, refresh it once a month.
- Begin to go above and beyond for others. You may feel you already do this. Step it up a notch while always remembering your mission. It’s important to maintain focus and to be involved with things as they relate to your cause.
The training on building networks is like nothing you’ve ever done before. The same is true for the training on Collaborative Networking Events where for-profit and non-profit companies combine for effective marketing. You can be the first to learn about new trainings when you agree to be part of the email group. Click here to join!
Gayle Gross is the founder of SOAR with Network Fundraising. She shares successful techniques for increasing market share and raising money. You are the next potential candidate to reach your goals. Go with “tried and true” when it comes to processes. Add networking techniques into your model and watch success grow! Gayle has the knowledge to share and you have the opportunity to win big!