Individual giving, group giving, and organizational giving are three of the vehicles people use for donating money nowadays. This is important to know when you’re establishing ways to share your information with people who may be potential donors. These methods become vehicles for your success when you let people know your organization is an option.
Individual: This is when someone gets directly involved in your mission. Usually, there are obvious reasons, which make this happen. They may have a personal connection through a family member or friend. Other times, it’s not so simple.
Group: This is when someone chooses to be part of a group giving campaign. It may be dedicating an amount of money for someone completing a task. The one that comes to mind is a “run” where a person contributes so much per mile when it’s completed. It’s a sponsorship, so to speak.
The popular giving campaigns would fall into this category. Many people are now giving their donations through “Giving Tuesday” because it touches the organizations, which are tried and true and have taken the steps to market themselves. This is always the Tuesday after Thanksgiving – https://www.givingtuesday.org/
In Colorado there’s the Colorado Give campaign. Last year, https://www.coloradogives.org/ raised nearly 34 million dollars in twenty-four hours. This is the first Tuesday in December this year.
In Colorado Springs there’s the IndyGive campaign where 75 non-profits learn how to market their organization while also encouraging people to donate during the two month campaign. https://indygive.com/
The last one mentioned here – also in Colorado Springs – is the Empty Stocking Fund. this event has been around for thirty-three years. It will run Thanksgiving Day through January 19, 2018. 100% of the funds go directly to agencies to support those in need thanks to the sponsors. https://www.fillanemptystocking.org/about-the-fund/
Organizational: This is where people are contributing on the level of sponsorship. They may donate money and receive a product in return. Many times a business will purchase a “table” at a fundraising event and people from the business will attend. Sometimes, the people sitting at the table also contribute personally, which does help the organization grow. The best benefit to the people in the room is they get to know more about the organization and have the opportunity to get more involved.
Organizations sponsor the fundraising efforts of the campaigns mentioned above (IndyGive, Empty Stocking Fund, Colorado Gives and Giving Tuesday) and this allows for ways people can be involved on the organizational level.