The Appeal For Giving Comes First

 

Fundraisers talk about appeals all the time when raising money. It’s the appeal, or ask for a gift! Is now the right time to ask? It certainly is if you’ve already prepared and educated people about your organization. If not…stay away from the ask! Instead, think about the future and how you raise the appeal or desire in others through your actions.

We’re sitting on top of a gold mine for 2018. SOAR is in Colorado where the Gold Rush happened in the middle 1800’s. Gold mining continues with the Cripple Creek & Victor Gold Mine, which is close to where we live. They are the largest employer in the area. If gold mining goes away in this county so do a lot people’s dreams. The same is true with your fundraising. No dollars – no dreams!

Raising the appeal for giving is when the people you ask for money – GIVE IT!

The appeal in our lives is that we always have the opportunity to sit back and let the chips fall where they may. “We’ve done all we can do” is often our excuse. The last five days of 2017 are no exception. People say: We’re done for the year; What we do now is not going to make a difference on the bottom line. Is this really true!? NO!

Actually, now is the most-important time to be diligent. You have five days to impact your future financial success for 2017. But, more importantly, this rolls into what happens for 2018 as well. You know THIS to be true.

Raising the appeal within others to give a gift to you is extremely valuable. Lots of people do their annual giving through campaigns set up nationally now. The list is online. They can donate from the comfort of their home and no one is “asking” again and again for a gift.

This statement is now common, “I now give to two organizations each year and I’ve already given.”

Now, more than ever, relationships matter if you want to be one of two organizations a person is giving to. SOAR develops relationships. We help organizations become THE “connector” in their community. People CHOOSE to donate to the organizations we are involved with because the organizations are making a difference for others and not just asking for money!

SOAR works with a handful of organizations each year and we have a few openings for 2018 available in our Year-long Development Program, which is currently discounted through December 31, 2017. Learn more here!

 

 

 

 

 

 

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