Details below are given to businesses in order to help them choose a cause for their donation.
Excerpt from blog by Abby Quillen.
With more than 1 million non-profit foundations and charities in the U.S., it may be daunting to decide on a cause to support. Paradoxically, the more choices available, the harder it is to make a decision and act. Use these tips to find a cause that fits your company and gets results.
- Find a charity that aligns with your company’s values
What does your business do? What is your mission? If you’re in food service, for instance, maybe you’ll reach out to a non-profit focused on urban food insecurity or recycling. Or if you’re in the financial sector, you could look at one of the many nonprofits devoted to increasing financial literacy. Finding a charity that aligns with your company’s values is a great place to start.
- Focus on impact
Do you want to help women start small businesses, communities rebuild after disasters, children learn to read, or needy families have access to nutritious food? Visit a charity evaluator website, such as GiveWell, the Open Philanthropy Project, or the Foundational Research Institute, to compare the costs and effects of different interventions.
- Do your research
Before you commit to a cause, make sure it’s legitimate by checking a charity watchdog site such as CharityWatch, Charity Navigator, or BBB Wise Giving Alliance. Ideally, a charity should spend a majority of its funds on programs, not fundraising or administration.
- Pay a visit
By partnering with a local non-profit, you can help people in your local community and make it a better place to live. You’ll also have opportunities to sponsor team volunteer work days or local charity events. Before you partner with an organization, visit and observe their work first-hand.
- Verify tax-exempt status
Donations that meet certain requirements are tax-deductible. Before you commit to a cause, verify the non-profit group’s tax-exempt status by checking with the group or visiting the IRS website, and talk to your tax expert.
Gayle Gross developed a way for people to SOAR. Very valuable information is shared above, which is an the excerpt from the full article linked here at Zerocater. Aligning a non-profit with a business to create social impact is paramount for today’s cause marketing approach. Gayle knows this and works with organizations to determine the best way to move forward in developing collaborative networking. There’s a program she helps organizations implement. It is the Nonprofit Cooperative. Contact SOAR to learn more!