Category Archives: Free Fundraising Education

Nonprofits – Beat the Odds of Fundraising by Being Cooperative

Beat the odds. Fundraising can be difficult, especially in a small community or micro community within a large city. Those raising money as well as those who contribute often view fundraisers as an unpleasant task. How do you make it easier? You already know a person will say yes before you ask for something.

Getting the YES takes time and energy. Many times, in the small community (micro-communities too), there tends to be a fear of losing. This ultimately fractures relationships and makes fundraising a competition. It takes a powerful organization already in the “circle” to say, “We won’t be part of an alliance if we’re not ALL going to be cooperative and work alongside each other.”

24 nonprofits have come together in Teller County Colorado to form the Nonprofit Cooperative. This is an example of how working together benefits all. They are sharing resources and training information. There’s organizations collaborating on events and it is more about helping each other to be successful than it is to be in competition.

To learn more about doing this in your community, send an email to iwantto@soarwithnetworkfundraising.com/ Be the organization to bring it all together. Watch success grow as Giving Back becomes reality.

Check the fundraising credits you’ve earned

Earn credits, buy credits, spend credits

Everyone begins their fundraising program at a different level. For this reason, we give credit where credit is due.

ADD UP THE TOTAL CREDITS YOU’VE EARNED:

We have a volunteer program (7+ volunteers)2
We host an annual volunteer appreciation event3
We have volunteer job descriptions and we distribute them5
We have a volunteer training program5
We have a system for tracking volunteer hours8
We have a social media presence (2+ networks)8
We schedule regular posts on social media (3+/week)10
We have regular events scheduled for fundraising 10
We have a fundraising plan10

DID YOU EARN ALL 61 CREDITS?

WOULD YOU LIKE TO EARN MORE CREDITS BEFORE YOU SPEND THEM? TRY THIS FOR 24 ADDITIONAL CREDITS:

Talk to 3 people you meet today about your organization’s mission8
Invite someone to visit your organization for a tour of services; schedule the date8
Call a major donor to say hi; keep the call short; don’t ask for a donation8

HOW MANY CREDITS DO YOU HAVE NOW?

Combine the credits you’ve earned (on your honor). If you earned all the above credits, you now have 85 to play with. Credits are spent on services listed below. Your “earned credits” actually lower the cost of SOAR’s programs. See the services along with the credits needed:

20-minute fundraising call to discuss tweaking your program for greater success61
Newsletter or Social Media Assessment61
50-minute fundraising call to discuss 3 initiatives to help you reach your $ goal85
Donor Letters – SOAR provides templates and feedback on three types85
Marketing Design (flier, rack card, postcard)105
Social Media Training (LinkedIn, Facebook, Twitter, Instagram)105
Training for Setting up and Using Facebook for Events & Fundraising105
“Your Nonprofit Story” – SOAR helps you create a powerful message250
Fundraising Plan (one year)250
Fundraising Plan (three years)450
Volunteer Program Development (three months of coaching)450
Annual Leader’s Program  – One Year of Coaching on Your Fundraising Program950

YOU CAN PURCHASE CREDIT TOO. JUST REMEMBER TO SUBTRACT YOUR EARNED CREDITS PRIOR TO BUYING!

Contact us with questions: iwantto@soarwithnetworkfundraising.com

Why people choose to SOAR & develop a fundraising community.

WHY SOAR?

Increase fundraising. (i.e. 126% in four months and 371% within sixteen months) when you focus on growing your community.

Three ways to SOAR:

1.) Facebook Group (free) – check in here

2.) Monthly newsletter (free) – join the list here 

3.) SOAR membership provides value on fundraising services:

  • Monthly trainings – Fundraising Migration is sent immediately. This is a NEW fundraiser involving a networking event as the tool. Trainings are done online via live and virtual workshops
  • Mastermind/Think Tank – 3X per week calls – you join as often as you like
  • Fundraising Professional in your Corner – answering your calls and emails
  • Podcasts
  • Digital Guide – “SOAR with Network Fundraising” has all of the steps included for how to grow your program and raise dollars by 371%

Get started now – Pay $15 and get your first set of tools via email, immediately! (Cancel membership at anytime)


 

Testimonials

Email: iwantto@soarwithnetworkfundraising.com or, schedule a 15-minute strategy call.See calendar here!

1 in 7 seniors live in poverty – See dramatic ads used to create awareness

#SOARwithnetworkfundraising joins the cause to help our seniors in poverty and reposts this article from link here.

“Today, 1 in 7 seniors live in poverty,” said AARP Foundation President Lisa Marsh Ryerson. “Senior poverty is a widespread and deeply disturbing problem in the U.S. — but it’s often hidden from sight.”

She continued, “These ads are a call to bring senior poverty out of the shadows and into the mainstream American narrative. They’re a rallying cry for action that fosters resilience, strengthens communities and restores hope.”

The two spots dramatize the challenges faced by older adults who struggle to meet their basic needs.

In “Garage Sale,” an older man tags his possessions in preparation for a garage sale. He then sits in a lawn chair, watching apprehensively as people look over his possessions. Rather than prices, however, each tag displays what the purchase will enable him to afford: “dinner tonight” … “bus fare” … “heart medicine.”

In the second spot, “Table,” the camera focuses on a plain table topped with photo frames and mail. The voiceover tells us that after 30 years of the table being an anchor, a mailroom, a community board, a memorial … these days, it’s a very different story. The camera zooms in on a final eviction notice as movers sweep the items off the table and into boxes, and follows them as they haul the table out of the house.

Both spots end with the message, “Even when you prepare, life doesn’t always go as planned. Today, 1 in 7 seniors live in poverty. To learn how you can help, visit aarpfoundation.org.”

See the spots:

Garage Sale: https://youtu.be/o-6HR4cwgzM

Table: https://youtu.be/JSDL3u-IsTk

The print effort features the faces of seniors living at or near the poverty level. With a headline that reads simply, “The face of poverty isn’t who you think,” they capture their subjects’ dignity and resilience. The portrait-style images were shot by world-renowned photographer, Platon, whose work has graced over 20 Time magazine covers.

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AARP Foundation worked with Grey New York, AARP’s agency of record, to create an integrated campaign that includes online video, social media, digital, public relations and special events. It will appear across AARP’s communications channels, including aarpfoundation.org, with over 1 million unique visitors; AARP The Magazine, which with 38.3 million readers is America’s most-read magazine; and AARP Bulletin, which reaches more than 30 million readers with 10 print editions annually.

About AARP Foundation

AARP Foundation works to end senior poverty by helping vulnerable older adults build economic opportunity and social connectedness. As AARP’s charitable affiliate, we serve AARP members and nonmembers alike. Bolstered by vigorous legal advocacy, we spark bold, innovative solutions that foster resilience, strengthen communities and restore hope.

AARP Foundation. For a future without senior poverty.

About Grey

Grey is the advertising network of Grey Group, which ranks among the largest global communications companies. Its parent company is WPP (NYSE : WPP ). Under the banner of “Grey Famously Effective Since 1917,” the agency serves a blue-chip roster of many of the world’s best known companies: Procter & Gamble, GlaxoSmithKline, Kellogg’s, Pfizer, Canon, NFL, Marriott Hotels & Resorts, Nestlé, Walgreens, Applebee’s and T.J. Maxx.

Contact: Owen J. Dougherty  

212-546-2551 

owen.dougherty@grey.com

Relationships with Grantors – Four Tips

We love this statement by Amy Clinton, “The overall success of a grant writer should ultimately be measured by whether or not the organization for which that person is writing grants is building relationships and program credibility with funders and achieving incremental increases in grant funding revenues.”

Recently, an organization in our community saw the deletion of a grant they depended on. It was something they had received for years and at the end, the $125,000 they received last year, just went away without warning. That destroys programs and, it did! The program it funded was shut down.

Relationships and program credibility – how are you building them?

Tip #1: Share your message as often as you can with as many people as you can in the most-effective way.

Tip #2: Offer opportunities for people to be involved in your program and even invite the people within the organization/foundation granting money. They are not likely to attend but will appreciate the thought of inclusion to see how their money is being used.

Tip #3: Accept the way people participate in your program. This helps you to keep momentum going and maintains a positive perspective. A happy person says good things and can provide a testimonial for you later on. This looks good on applications.

Tip#4: Respect and appreciate everyone within your community. By this, we mean anyone associated with your mission and your organization. The same is true with those organizations offering similar services. Maintain the feeling of abundance. There’s enough to go around. Be thankful. SOAR (acronym for relationship development, which is outlined above).

Consider the following data, also provided by Amy Clinton (see her full article):

1. If an organization is submitting applications to already-established funders who know them well, they can expect:

a. For existing programs, high success rates, up to 90 percent
b. For expanding existing programs, good success rates, up to 80 percent
c. For new programs, lower success rates, generally 30 to 40 percent

2. If submitting applications to NEW funders, an excellent success rate would be 30 to 40 percent

3. If submitting applications to a combination of existing and new funders, an organization should expect a success rate of between 50 and 60 percent.


#soarwithnetworkfundraising assists organizations and individuals when they are determining the best way to GROW Community among their constituents. Increasing market share and raising money goes hand in hand. It’s easy when you choose to SOAR.

choosing to SOAR

Getting donations because your non-profit gives the donors what they want

A list, compiled through donor interviews, is below. These are the common answers for what a donor wants in order to feel good about a donation they make.

  • good community standing for the non-profit they donate to
  • a non-profit that works with others to pool resources
  • respected fundraising tools
  • fiscal responsibility of how they spend the gifts they get
  • not being asked again and again for gifts to fund the same purpose
  • donation they make reflect positively on themselves
  • a feel-good system in place for everyone involved
  • a well-outlined strategic plan for the future of how the money they give now impacts the future
  • a realistic fundraising plan with resources already in place
  • realistic and clear goals determined by the non-profit
  • financial report to share
  • legitimate mission, vision and purpose defined
  • adequate service area in the community
  • impact metrics for when their donation is made
  • a way to connect the donor to the mission
  • updates on progress as well as outcomes of their gift
  • ways to create a personal connection for the donor
  • respect for the donor (thank you’s and acknowledgements done promptly)
  • a trustworthy cause to give to, meaning the non-profit accepts responsibility, and stands by their decisions
  • attention to solicitation requests made – the number sent, the messaging, and the follow through afterwards
  • Transparency of the organization and all systems (they do not want to be asked by more than one person for the same thing)
  • a way for the donor to make a difference with whatever they give
  • heart-warming stories
  • clear explanation of need so there’s no guessing
  • excellent customer service
  • a way to solicit donors for advice
  • a way for donors to be heroes
  • honesty
  • online systems – updated and accurate
  • good communications
  • photos of how dollars are impacting society – the results
  • an organized way to volunteer their time

A person who feels good about their donation opens the door for others to give because they share their great experience. It also gives them the idea to give again, and to potentially give more.

SOAR is a relationship program, an acronym, which covers all the bases for helping non-profits coordinate the above list. It’s a way to grow market share and increase dollars.

S – share your message

O – offer opportunities for involvement

A – accept the way people want to participate

R – respect and appreciate others

People who SOAR spread their networking arms, expand their market, and increase the dollars they raise. They SOAR – all of the time with practices they implement. To learn more – iwantto@soarwithnetworkfundraising.com

 

 

 

 

 

 

Value of Follow up – PRICELESS

People who follow up in a timely manner achieve greater success. It’s a bold statement. Do you agree? Take a look at someone who is doing well in growing their future. They share their message and then what?

OFFER opportunities to be involved. It’s the “O” in SOAR. First, you share your message and then make an offer. A person must follow up with individuals they shared their message with. The follow up includes an offer for the person contacted to participate in something for free with “no sale” involved. This is required for the next step in developing a solid relationship.

Timelier follow up is best. Meet today, call tomorrow, benefit forever. Does the benefit mean it’s a sale? Benefits arrive in many ways. Consider the basic fact and keep this with you, we feel joy within ourselves when following through on something. The act of contacting someone, preferably via phone because it allows for two-way conversation, brings enlightenment. Again – in many ways.

There’s one thing, which rings true time and time again. You’re encouraged to take notice. Following up gets put on the “low priority list” nine times out of ten. People get too busy with what’s next and forget about what’s happened. Those “easy” leads coming forward lose power over time. The longer we wait the more we lose.

Following up is truly THE KEY for moving forward in growing just about anything. This is a bold statement, in bold lettering, for a reason. People are encouraged to address the underlying reason for why they put less effort into following up when IT IS THE MOST IMPORTANT STEP in building trust for relationships.

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Take the scenario of follow up calls – Have you been a procrastinator? Hands going up. YES, we all tend to put off for today what we can do tomorrow. The following list has been helpful for people wanting to shake this

  • Set up a favorite spot to do calls and go there with the intent of ONLY doing calls
  • Get comfortable with your favorite coffee or tea
  • Avoid distractions (i.e. when doing calls happens at home, avoid doing laundry at the same time)
  • Jump right in – the sooner the better (Meet today, call tomorrow, benefit forever)
  • Always have something to invite people to participate in. This is the next step. This is offering opportunities. This comes in many forms. 

SOAR offers 10 – 15 minute calls to anyone interested in talking more about growing market share. This is the next step we offer to you for increasing your market share. Schedule a call through this link and speak with the founder and CEO of SOAR.

Building Networks to Raise Money is Looking Beyond the Simple Connection

Increasing market share naturally happens when relationships are established and then cultivated to be effective, as well as, sustainable.

Networking opens doors and then it’s time to look beyond the simple connection to determine the deeper dive, which establishes opportunities for giving back.

SOAR is a system anyone can learn and implement to be more successful when growing their program.

Businesses have gained market share to more than 50% in their community within one year. Non-profits have increased fundraising 126% within four months and 371% within sixteen months.

TRICK of the trade – SOAR

  • Share your message
  • Offer opportunities for people to be involved
  • Accept the way people participate
  • Respect and appreciate

 

Spend money where money works. Board development has the potential to grow fundraising by leaps and bounds when the right process is implemented AND it doesn’t take very much of the board’s time!

Something to get started with – turn things inside out before building. Know where your fundraising program needs help.

  • Break it down
  • Determine what’s working
  • Determine if there are items you can improve upon for better results
  • Dismantle parts taking up too much of your time with no positive results
  • Feel good about the changes!

The founder and CEO of SOAR works with boards on their fundraising program. Email iwantto@soarwithnetworkfundraising.com to schedule an initial call to determine if SOAR is a good fit for you.

 

Seeking 5 Innovative Fundraisers

SEEKING 5 innovative fundraisers to become winners with SOAR!

SOAR gives back and now, one fundraiser in each of the 5 areas of the U.S. will be selected to learn SOAR’s system without cost. Send an email with “why you” described.

Send no more than 200 words by April 20 to iwantto@soarwithnetworkfundraising.com Put “Innovative Fundraiser” in the subject line.

SOAR’s system has the potential to increase gifts 126% in four months and 371% in sixteen months and we want you to WIN the opportunity to participate. The value is $8000! Your simple reason for why you’re a good selection is important. We will do phone interviews beginning April 23.

Areas for selections are diagramed below:

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