Category Archives: Free Fundraising Education

Nonprofits – Beat the Odds of Fundraising by Being Cooperative

Beat the odds. Fundraising can be difficult, especially in a small community or micro community within a large city.

Getting the YES to a donation takes time and energy. Many times, there tends to be a fear of losing between nonprofits. This ultimately fractures relationships and makes fundraising a competition.

Nonprofits come together to form the Nonprofit Cooperative in successful fundraising communities. There’s sharing of resources and trainings. Collaborative Fundraisers make raising money easier and more successful.

To learn more about doing this in your community, send an email to the founder of SOAR, Gayle Gross, at iwantto@soarwithnetworkfundraising.org

Or, schedule a call! to make it easier for us to answer your questions quickly.

Check the fundraising credits you’ve earned

Check the list below – add up 61 credits – get a call with SOAR’s Founder at NO COST. Ready to schedule your call? Click Here!

We have a volunteer program (7+ volunteers)	2
We host an annual volunteer appreciation event	3
We have volunteer job descriptions and we distribute them	5
We have a volunteer training program	5
We have a system for tracking volunteer hours	8
We have a social media presence (2+ networks)	8
We schedule regular posts on social media (3+/week)	10
We have regular events scheduled for fundraising	10
We have a fundraising plan	10

Add more points…

Talk to 3 people you meet today about your organization’s mission	8
Invite someone to visit your organization for a tour of services; schedule the date	8
Call a major donor to say hi; keep the call short; don’t ask for a donation	8

What your credits earn:

20-minute fundraising call to discuss tweaking your program for greater success	61
Newsletter or Social Media Assessment	61
50-minute fundraising call to discuss 3 initiatives to help you reach your $ goal	85
Donor Letters – SOAR provides templates and feedback on three types	85
Marketing Design (flier, rack card, postcard)	105
Social Media Training (LinkedIn, Facebook, Twitter, Instagram)	105
Training for Setting up and Using Facebook for Events & Fundraising	105
“Your Nonprofit Story” – SOAR helps you create a powerful message	250
Fundraising Plan (one year)	250
Fundraising Plan (three years)	450
Volunteer Program Development (three months of coaching)	450
Annual Leader’s Program – One Year of Coaching on Your Fundraising Program	950

YOU CAN PURCHASE CREDIT TOO, 1 credit = $1

Schedule your discovery call – no cost – click here! or email iwantto@soarwithnetworkfundraising.org

Why people choose to SOAR & develop a fundraising community.

Increase fundraising because you increase market share. (i.e. 126% in four months and 371% within sixteen months)

“Like” the Facebook Group (free) – check in here

Schedule a call or send an email to iwantto@soarwithnetworkfundraising.org

1 in 7 seniors live in poverty – See dramatic ads used to create awareness

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#SOARwithnetworkfundraising joins the cause to help our seniors in poverty and reposts this article from link here.

“Today, 1 in 7 seniors live in poverty,” said AARP Foundation President Lisa Marsh Ryerson. “Senior poverty is a widespread and deeply disturbing problem in the U.S. — but it’s often hidden from sight.”

She continued, “These ads are a call to bring senior poverty out of the shadows and into the mainstream American narrative. They’re a rallying cry for action that fosters resilience, strengthens communities and restores hope.”

The two spots dramatize the challenges faced by older adults who struggle to meet their basic needs.

In “Garage Sale,” an older man tags his possessions in preparation for a garage sale. He then sits in a lawn chair, watching apprehensively as people look over his possessions. Rather than prices, however, each tag displays what the purchase will enable him to afford: “dinner tonight” … “bus fare” … “heart medicine.”

In the second spot, “Table,” the camera focuses on a plain table topped with photo frames and mail. The voiceover tells us that after 30 years of the table being an anchor, a mailroom, a community board, a memorial … these days, it’s a very different story. The camera zooms in on a final eviction notice as movers sweep the items off the table and into boxes, and follows them as they haul the table out of the house.

Both spots end with the message, “Even when you prepare, life doesn’t always go as planned. Today, 1 in 7 seniors live in poverty. To learn how you can help, visit aarpfoundation.org.”

See the spots:

Garage Sale: https://youtu.be/o-6HR4cwgzM

Table: https://youtu.be/JSDL3u-IsTk

The print effort features the faces of seniors living at or near the poverty level. With a headline that reads simply, “The face of poverty isn’t who you think,” they capture their subjects’ dignity and resilience. The portrait-style images were shot by world-renowned photographer, Platon, whose work has graced over 20 Time magazine covers.

Screen shot 2018-08-27 at 12.25.52 PM

AARP Foundation worked with Grey New York, AARP’s agency of record, to create an integrated campaign that includes online video, social media, digital, public relations and special events. It will appear across AARP’s communications channels, including aarpfoundation.org, with over 1 million unique visitors; AARP The Magazine, which with 38.3 million readers is America’s most-read magazine; and AARP Bulletin, which reaches more than 30 million readers with 10 print editions annually.

About AARP Foundation

AARP Foundation works to end senior poverty by helping vulnerable older adults build economic opportunity and social connectedness. As AARP’s charitable affiliate, we serve AARP members and nonmembers alike. Bolstered by vigorous legal advocacy, we spark bold, innovative solutions that foster resilience, strengthen communities and restore hope.

AARP Foundation. For a future without senior poverty.

About Grey

Grey is the advertising network of Grey Group, which ranks among the largest global communications companies. Its parent company is WPP (NYSE : WPP ). Under the banner of “Grey Famously Effective Since 1917,” the agency serves a blue-chip roster of many of the world’s best known companies: Procter & Gamble, GlaxoSmithKline, Kellogg’s, Pfizer, Canon, NFL, Marriott Hotels & Resorts, Nestlé, Walgreens, Applebee’s and T.J. Maxx.

Contact: Owen J. Dougherty

212-546-2551

owen.dougherty@grey.com

Relationships with Grantors – Four Tips

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We love this statement by Amy Clinton, “The overall success of a grant writer should ultimately be measured by whether or not the organization for which that person is writing grants is building relationships and program credibility with funders and achieving incremental increases in grant funding revenues.”

Recently, an organization in our community saw the deletion of a grant they depended on. It was something they had received for years and at the end, the $125,000 they received last year, just went away without warning. That destroys programs and, it did! The program it funded was shut down.

Relationships and program credibility – how are you building them?

Tip #1: Share your message as often as you can with as many people as you can in the most-effective way.

Tip #2: Offer opportunities for people to be involved in your program and even invite the people within the organization/foundation granting money. They are not likely to attend but will appreciate the thought of inclusion to see how their money is being used.

Tip #3: Accept the way people participate in your program. This helps you to keep momentum going and maintains a positive perspective. A happy person says good things and can provide a testimonial for you later on. This looks good on applications.

Tip#4: Respect and appreciate everyone within your community. By this, we mean anyone associated with your mission and your organization. The same is true with those organizations offering similar services. Maintain the feeling of abundance. There’s enough to go around. Be thankful. SOAR (acronym for relationship development, which is outlined above).

Consider the following data, also provided by Amy Clinton (see her full article):

1. If an organization is submitting applications to already-established funders who know them well, they can expect:

a. For existing programs, high success rates, up to 90 percent
b. For expanding existing programs, good success rates, up to 80 percent
c. For new programs, lower success rates, generally 30 to 40 percent

2. If submitting applications to NEW funders, an excellent success rate would be 30 to 40 percent

3. If submitting applications to a combination of existing and new funders, an organization should expect a success rate of between 50 and 60 percent.

#soarwithnetworkfundraising assists organizations and individuals when they are determining the best way to GROW Community among their constituents. Increasing market share and raising money goes hand in hand. It’s easy when you choose to SOAR.

Getting donations because your non-profit gives the donors what they want

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A list, compiled through donor interviews, is below. These are the common answers for what a donor wants in order to feel good about a donation they make.

good community standing for the non-profit they donate to
a non-profit that works with others to pool resources
respected fundraising tools
fiscal responsibility of how they spend the gifts they get
not being asked again and again for gifts to fund the same purpose
donation they make reflect positively on themselves
a feel-good system in place for everyone involved
a well-outlined strategic plan for the future of how the money they give now impacts the future
a realistic fundraising plan with resources already in place
realistic and clear goals determined by the non-profit
financial report to share
legitimate mission, vision and purpose defined
adequate service area in the community
impact metrics for when their donation is made
a way to connect the donor to the mission
updates on progress as well as outcomes of their gift
ways to create a personal connection for the donor
respect for the donor (thank you’s and acknowledgements done promptly)
a trustworthy cause to give to, meaning the non-profit accepts responsibility, and stands by their decisions
attention to solicitation requests made – the number sent, the messaging, and the follow through afterwards
Transparency of the organization and all systems (they do not want to be asked by more than one person for the same thing)
a way for the donor to make a difference with whatever they give
heart-warming stories
clear explanation of need so there’s no guessing
excellent customer service
a way to solicit donors for advice
a way for donors to be heroes
honesty
online systems – updated and accurate
good communications
photos of how dollars are impacting society – the results
an organized way to volunteer their time

A person who feels good about their donation opens the door for others to give because they share their great experience. It also gives them the idea to give again, and to potentially give more.

SOAR is a relationship program, an acronym, which covers all the bases for helping non-profits coordinate the above list. It’s a way to grow market share and increase dollars.

S – share your message

O – offer opportunities for involvement

A – accept the way people want to participate

R – respect and appreciate others

People who SOAR spread their networking arms, expand their market, and increase the dollars they raise. They SOAR – all of the time with practices they implement. To learn more – iwantto@soarwithnetworkfundraising.com

Value of Follow up – PRICELESS

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People who follow up in a timely manner achieve greater success. It’s a bold statement. Do you agree? Take a look at someone who is doing well in growing their future. They share their message and then what?

OFFER opportunities to be involved. It’s the “O” in SOAR. First, you share your message and then make an offer. A person must follow up with individuals they shared their message with. The follow up includes an offer for the person contacted to participate in something for free with “no sale” involved. This is required for the next step in developing a solid relationship.

Timelier follow up is best. Meet today, call tomorrow, benefit forever. Does the benefit mean it’s a sale? Benefits arrive in many ways. Consider the basic fact and keep this with you, we feel joy within ourselves when following through on something. The act of contacting someone, preferably via phone because it allows for two-way conversation, brings enlightenment. Again – in many ways.

There’s one thing, which rings true time and time again. You’re encouraged to take notice. Following up gets put on the “low priority list” nine times out of ten. People get too busy with what’s next and forget about what’s happened. Those “easy” leads coming forward lose power over time. The longer we wait the more we lose.

Following up is truly THE KEY for moving forward in growing just about anything. This is a bold statement, in bold lettering, for a reason. People are encouraged to address the underlying reason for why they put less effort into following up when IT IS THE MOST IMPORTANT STEP in building trust for relationships.

Take the scenario of follow up calls – Have you been a procrastinator? Hands going up. YES, we all tend to put off for today what we can do tomorrow. The following list has been helpful for people wanting to shake this

Set up a favorite spot to do calls and go there with the intent of ONLY doing calls
Get comfortable with your favorite coffee or tea
Avoid distractions (i.e. when doing calls happens at home, avoid doing laundry at the same time)
Jump right in – the sooner the better (Meet today, call tomorrow, benefit forever)
Always have something to invite people to participate in. This is the next step. This is offering opportunities. This comes in many forms.

SOAR offers 10 – 15 minute calls to anyone interested in talking more about growing market share. This is the next step we offer to you for increasing your market share. Schedule a call through this link and speak with the founder and CEO of SOAR.

Building Networks to Raise Money is Looking Beyond the Simple Connection

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Increasing market share naturally happens when relationships are established and then cultivated to be effective, as well as, sustainable.

Networking opens doors and then it’s time to look beyond the simple connection to determine the deeper dive, which establishes opportunities for giving back.

SOAR is a system anyone can learn and implement to be more successful when growing their program.

Businesses have gained market share to more than 50% in their community within one year. Non-profits have increased fundraising 126% within four months and 371% within sixteen months.

TRICK of the trade – SOAR

Share your message
Offer opportunities for people to be involved
Accept the way people participate
Respect and appreciate

Spend money where money works. Board development has the potential to grow fundraising by leaps and bounds when the right process is implemented AND it doesn’t take very much of the board’s time!

Something to get started with – turn things inside out before building. Know where your fundraising program needs help.

Break it down
Determine what’s working
Determine if there are items you can improve upon for better results
Dismantle parts taking up too much of your time with no positive results
Feel good about the changes!

The founder and CEO of SOAR works with boards on their fundraising program. Email iwantto@soarwithnetworkfundraising.com to schedule an initial call to determine if SOAR is a good fit for you.

Seeking 5 Innovative Fundraisers

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SEEKING 5 innovative fundraisers to become winners with SOAR!

SOAR gives back and now, one fundraiser in each of the 5 areas of the U.S. will be selected to learn SOAR’s system without cost. Send an email with “why you” described.

Send no more than 200 words by April 20 to iwantto@soarwithnetworkfundraising.com Put “Innovative Fundraiser” in the subject line.

SOAR’s system has the potential to increase gifts 126% in four months and 371% in sixteen months and we want you to WIN the opportunity to participate. The value is $8000! Your simple reason for why you’re a good selection is important. We will do phone interviews beginning April 23.

Areas for selections are diagramed below: