Category Archives: GROW Community

Collaborative Fundraisers = Marketing Bonanza

Annual Marketing Partnership = 12 months of exposure among participating organizations during Collaborative Fundraisers and through a variety of activities.

See the current partner packet – it changes daily –https://marketingbonanza.eventbrite.com

Current “Marketing Bonanza” Opportunities in Teller County, CO:

  1. Social Media Training with Kevin Knebl – April 30, 2020, SEE MORE
  2. Old Fashioned Fourth of July Celebration – July 4, 2020, SEE MORE
  3. Peak Art Adventure – July 26 – 31, 2020, SEE MORE
  4. Potential Expo – October 2020, Details coming soon!

Email: iwantto@soarwithnetworkfundraising.org with questions.

Kevin Knebl presents a live training about Social Media in OUR Backyard – Woodland Park, Colorado – September 24, 2020

Partner, get in on the Marketing Bonanza, and get 2 – 6 tickets to the event with Kevin. (See current Marketing Bonanza benefits here: https://marketingbonanza.eventbrite.com

The Nonprofit Cooperative of Teller County brings Kevin Knebl to the stage on September 24, 2020. Participants get valuable training with the opportunity to buy into the day at three rates ($45, $135, or $270):

See options for ticket purchase at: http://kkinthehouse.eventbrite.com

Kevin Knebl is an International Speaker, Author, Trainer and Joie de Vivre Coach™ whose clients include small, medium and Fortune 500 companies. He’s an in-demand, leading authority on Social Selling, Relationship Marketing, LinkedIn and Twitter with a healthy dose of Personal Development and Humor blended in for good measure for conferences, conventions, company trainings, and many other events.

Other activities include a session on marketing via YouTube and how to use the platform for marketing. This is brought to you by Pete Treloar.

The April 30th event is sponsored by the “Driving Partners” Heuberger Motors/Heuberger Suburu, Kevin Knebl, and the Edgewood Inn. The “Community Circle” has formed with A-Z Storage/Peak Price Real Estate with Karen Schaefer, and the Nonprofit Cooperative of Teller County.

Sponsorship packages are available. Email iwantto@soarwithnetworkfundraising.org to learn more, 719-233-9902

More Fundraising Ideas

  • Paper calendars are still hanging on people’s walls. Determine what you think would sell in your market – only get a limited number of calendars printed – take orders now and deliver in December
  • Offer a training on something and collect money from people for attending. Usually, there’s a professional out there willing to train in return for a small fee and the opportunity to sell something during the training
  • Canvas shopping bags work well when you partner with a shopping district. Woodland Park Main Street has cornered the market on this idea in their small town. They include coupons in the bag from participating businesses and then they sell the bags at other events for $10 – $15, woodlandparkmainstreet.org
  • Write a book about the history of your organization – or another popular subject. Self-publish and sell the book. This also works well with cookbooks
  • Find a way to share your mission by including others. The Mountain Top Cycling Club in Teller County has a “Bike the Night” to bring families out for a bicycle ride. People pay for the opportunity to participate, they get a glow in the dark t-shirt, and have a pizza party after the ride – mountaintopcyclingclub.com
  • Host a festive gathering for families. The Made for More project has a colorful pumpkin festival coming up. This is when the community comes together to celebrate the harvest of pumpkins – madeformoreproject.org

Think of your fundraisers as a way to market your organization. Sometimes, a fundraiser takes time to catch on. The first time you do it may not be as exciting because the results were not what you expected but if you keep a positive attitude, plan for the next time, and learn as you go – things always get better.

Training Others to Advance your Mission

First of all – determine your mission. This is usually the top priority of your role with an organization. Let’s just say it’s to raise money since SOAR is all about lifting people up to help them be successful with fundraising.

  • Who are you looking for? Determine this. What is the role you hope to attain in order to achieve your mission?
  • What kind of acquisition tools are available? Determine this. How can you implement these tools while adding additional tools to make your program special?
  • Bringing a person on board to fulfill your mission includes retaining them. What perks do you offer? Training is a key part having a person feel comfortable in their role. Regular conversation is another.

Training is ongoing and it’s helpful to provide a “new hire” packet, so to speak. This packet includes all of the information a person needs to know in writing. It shares the time commitment a person has signed up for and outlines their participation.

Training at meetings are universal and 1:1 meetings are personal. Making sure to cover both is a way to keep people in the know and on a broader scope when need be. The broader scope takes over when you’re wanting someone to cover another person’s role in their absence. It’s easier to do when everyone on your team knows what’s going on behind the scenes.

In summary – share your mission with people who are able to help you expand your market. In the end, market share is fundraising.

Nonprofits – Beat the Odds of Fundraising by Being Cooperative

Beat the odds. Fundraising can be difficult, especially in a small community or micro community within a large city.

Getting the YES to a donation takes time and energy. Many times, there tends to be a fear of losing between nonprofits. This ultimately fractures relationships and makes fundraising a competition.

Nonprofits come together to form the Nonprofit Cooperative in successful fundraising communities. There’s sharing of resources and trainings. Collaborative Fundraisers make raising money easier and more successful.

To learn more about doing this in your community, send an email to the founder of SOAR, Gayle Gross, at iwantto@soarwithnetworkfundraising.org

Or, schedule a call! to make it easier for us to answer your questions quickly.

Taking it Easy on Donors

Donors have a giving heart. They are asked more often than not to consider giving. Ask a donor, “What can I do for you?” and they will probably sidestep the conversation. It’s not something they’re comfortable discussing. It’s not supposed to be about them in their mind because it’s about others.

Understanding how a donor feels is important. You show a quality mindset when you take time to understand their intent and then provide opportunities for them to benefit. It is a nice way to “give back.” These six powerful words, “what can I do for you,” have the ability to transform a situation. It’s a way to shift the discussion and put the energy back on making someone else happy. In this case, it is your donor.

Consider this – more than half of all people who visit a nonprofit’s website do so from a mobile device according to Mobilecause.com. This is an old statistic so the numbers are much higher now. What does your website look like on a mobile platform? Check it out on your phone and make sure it is user-friendly. Is there a donor button? It’s not just about having a “donate now” button because a “donor” button is more about the emotional component of why they give. A donor button is about telling your story, and also about sharing with donors the benefit of why giving to your organization is important. The button explains what’s in it for them? This is that uncomfortable situation again. But, it’s true. What’s in it for them? They can feel good about giving to a cause and get a spiritual kudo just about anywhere. They can get a tax benefit for specific kinds of donations. Sure, this works. But, they can also GIVE to any organization to get the same rewards. Why would they give to yours?

Setting yourself up for success begins on the backend. It’s your opportunity to set the stage first. Begin by doing this:

  • Check your mobile platform for your website’s format and message. This is the the way most people are seeing you. Connect with your website designer as necessary to update for mobile changes
  • Be up to date on social media, other online sites, and with phone messaging systems. Call yourself and your answering system through the office. What message do you hear? Do you have recent posts on social media and on your website? It takes time and is often put on the bottom of the list. Dedicating a couple of hours each week to this process, or finding a volunteer to do it, makes the world of difference in the end
  • Make a list of the ways you’re giving back to donors and add to the list while remembering, each donor is different and it takes some time to discover the intricacies of what’s most important to them. This is about taking the time for discovery and then taking the time to establish a plan to let your donor know they are your most important asset.

The people you serve are most important to your mission. The people who help you serve are your greatest asset. An asset is the people volunteering, working for you, or those who provide a means for your service. A donor, a sponsor, or a foundation provide the means by giving money for your mission to continue. Taking it easy on donors is key to your success.

For additional information on coaching through the fundraising process – connect with SOAR with Network Fundraising. The programs are cost-effective and focused on your mission. There’s not a cookie-cutter approach to taking it easy on donors, providing the right message or opportunities to be involved, and engaging the public. Each situation is different. SOAR coaching offers the training and then the follow up. The Leader’s Program creates sustainability through a year-long program. Click Here!

Schedule a call or send an email to iwantto@soarwithnetworkfundraising.org

Over the TOP Fundraising Team

coloraful V of peopleDon’t go alone! How long have we been preaching this to our kids. “Partner up!” It’s that simple.

The V-formation develops and runs your fundraiser successfully. What in the world!? A V-formation is a group of birds, flying in a flock, to get to where they want to go. That’s not me!

Are you sure? Wouldn’t you get further if you led a V-formation (Volunteer Formation)? It’s about managing your time effectively. WE ARE ALL TOO BUSY. Of course, we are. We don’t have time to hover over the nest. There are bigger and better things for fund raisers to be doing. Like…meeting new people and developing relationships.

We recommend building your V-formation first: Assigning roles and managing the process. BE THE LEADER!

SOAR helps people develop roles and manage processes.

V-formation is Everyone who…

  • Shares the cause and tells the story of how they are connected to your mission
  • Engages donors and sponsors (increases donations and lower costs)
  • Answers the following question with yes – “will this decision help us raise more money for our cause?”  If the answer is no, spending time on that item is avoided

Sample Roles for your team

1. Event Coordinator

2. Marketing Collaborator

3. Hospitality Chief

Building a strong V-formation depends on communication. There are lots of ways we communicate. People do have preferences. Figure them out!

Learn more about SOAR’s Annual Coaching Program by clicking here.

Wondering about the “800?” Schedule a call or send an email to iwantto@soarwithnetworkfundraising.org

The Business to do it First in a Community WINS!

Step one: One person decides they want to spearhead the cause marketing program in their community and they are backed by their company to explore the ROI. It’s a perfect opportunity for a community relations person in a marketing department. It’s the way to develop a lasting, sustainable way to improve business, and it comes out of the goodness of your heart! It’s people to people marketing, relationship development, at its best.

SOAR opens doors for a new business owner to expand their market.

Look at this great list of perks you get when you choose to develop a nonprofit cooperative:

  • You are the only one being trained by SOAR in your county to implement the cooperative (as long as you remain in the program)
  • SOAR backs the program with 100% positive results for growing market share
  • You’re introduced to a philanthropic tool to market a business (cause marketing)
  • You learn a proven method to grow your market and achieve success
  • There are opportunities to create social impact
  • You’re guided to establish your role as the “Community Connector”
  • You become spotlighted as a prominent organization in the community because you’re giving in a sustainable way to a vulnerable segment of society
  • A reflection of change is prepared, through monthly progress reports, for the leaders of your company

Schedule a call or send an email to iwantto@soarwithnetworkfundraising.org

We help you:

  • Establish communications within your community for the cooperative
  • Put together an effective growth plan

WHY A NONPROFIT COOPERATIVE?

Small communities (county population under 30,000) have put together nonprofit cooperatives to enhance individual success through group success. It’s the philosophy of giving back in order to move forward. Gayle Gross, founder and CEO of SOAR with Network Fundraising, lives by this philosophy. She gives nonprofits in small communities an opportunity to create their own success by developing a cooperative program. This program is usually spearheaded by a business hoping to create social impact by becoming the “community connector.”


BENEFITS OF A NONPROFIT COOPERATIVE

The Nonprofit Cooperative relieves donor fatigue. People get tired of being asked over and over again for money. Imagine – you are the business, which relieves this stress for other people in town. They will admire your effort. You become a hero in their eyes. Your business becomes the one people frequent and refer people to.

Donor fatigue happens a lot in small communities. It’s where the ratio of nonprofits to potential donors is lopsided. It is quickly apparent, the Nonprofit Cooperative lessens burnout for fundraising professionals. There’s an immediate support system among peers, nonprofit events cease to overlap, and people in the community begin to see the benefit of their unity. Organizations gain credibility. Marketing is often done together and this helps to reduce costs for the nonprofits who do not have expendable income.


WHO BENEFITS MOST IN A COMMUNITY?

Everyone!

  • For-profit businesses have the opportunity to spearhead the program and they get in touch with nonprofits in the community. All nonprofits have their network of followers. The for-profit also becomes the “community connector” in their area, which is a powerful marketing tool
  • Nonprofits learn how to collaborate effectively to increase their bottom line. There’s greater awareness and opportunities
  • The community is relieved of donor fatigue

WHY LISTEN TO SOAR’S FOUNDER AND GET INVOLVED?

Why listen to Gayle? It’s in your best interest if you want to grow market share and make money. There’s proven success 100% of the time. It pays to know where your money is going and if it will have the most impact. Follow her plan and it is guaranteed to grow beyond your expectations.

Schedule a call or send an email to iwantto@soarwithnetworkfundraising.org

Nonprofits Collaborate in Teller County, Colorado To Create Impact

The Nonprofit Cooperative in Teller County, Colorado is a project of SOAR with Network Fundraising. Organizations represented at the meeting on January 8 were:

  • Mountain Top Cycling Club
  • Teller County Farmer’s Market Association
  • Woodland Park Farmer’s Market
  • Woodland Park Main Street
  • Colorado Phoenix Project
  • Junior Achievement of Teller County
  • Pikes Peak Rotary Club
  • Lighter Side of Christmas Parade
  • Woodland Park Wind Symphony
  • Teller Safe Harbor
  • Habitat for Humanity
  • Friends of Mueller State Park
  • UC Health
  • Friends of the Florissant Fossil Beds
  • Pikes Peak Historical Society
  • DayBreak – An Adult Day Program
  • Pikes Peak Lions Club
  • Our Lady of the Woods Catholic Church

Helping nonprofits develop into a collaborative effort is what SOAR is doing in Teller County. Organizations work together and create impact for their community through economic vitality. As a result of the meeting on January 8th, TCRAS changed the date of a fundraiser they have because it overlapped with something Habitat was doing on the same day.

Participants of the cooperative effort receive training on how to be impactful. It’s not a membership organization, it’s people who choose to work together for the better good of the organizations they represent.

Cooperative means everyone gets a vote, decisions are made as a group, and there’s greater potential for success while everyone works in tandem. Do you want to learn more about bringing this project to your small community? It increases exposure, opportunities, and market share (fundraising). Set up time to learn more about the program and how to be a participant. Email: iwantto@soarwithnetworkfundraising.com

Moving forward, an organization in the cooperative of Teller County has 23 opportunities to market their program. This includes attending trainings, collaborative networking events, participating in together-marketing campaigns, and attending happy hours.

The goal is to make SOAR’s project available in communities with less than 30,000 people. Be part of the movement and connect today.

Schedule a call or send an email to iwantto@soarwithnetworkfundraising.org

Help a Donor Choose your Cause

Details below are given to businesses in order to help them choose a cause for their donation.

Excerpt from blog by Abby Quillen.

With more than 1 million non-profit foundations and charities in the U.S., it may be daunting to decide on a cause to support. Paradoxically, the more choices available, the harder it is to make a decision and act. Use these tips to find a cause that fits your company and gets results.

  • Find a charity that aligns with your company’s values
    What does your business do? What is your mission? If you’re in food service, for instance, maybe you’ll reach out to a non-profit focused on urban food insecurity or recycling. Or if you’re in the financial sector, you could look at one of the many nonprofits devoted to increasing financial literacy. Finding a charity that aligns with your company’s values is a great place to start.
  • Focus on impact
    Do you want to help women start small businesses, communities rebuild after disasters, children learn to read, or needy families have access to nutritious food? Visit a charity evaluator website, such as GiveWell, the Open Philanthropy Project, or the Foundational Research Institute, to compare the costs and effects of different interventions.
  • Do your research
    Before you commit to a cause, make sure it’s legitimate by checking a charity watchdog site such as CharityWatch, Charity Navigator, or BBB Wise Giving Alliance. Ideally, a charity should spend a majority of its funds on programs, not fundraising or administration.
  • Pay a visit
    By partnering with a local non-profit, you can help people in your local community and make it a better place to live. You’ll also have opportunities to sponsor team volunteer work days or local charity events. Before you partner with an organization, visit and observe their work first-hand.
  • Verify tax-exempt status
    Donations that meet certain requirements are tax-deductible. Before you commit to a cause, verify the non-profit group’s tax-exempt status by checking with the group or visiting the IRS website, and talk to your tax expert.

IMG_3399Gayle Gross developed a way for people to SOAR. Very valuable information is shared above, which is an the excerpt from the full article linked here at Zerocater.  Aligning a non-profit with a business to create social impact is paramount for today’s cause marketing approach. Gayle knows this and works with organizations to determine the best way to move forward in developing collaborative networking. There’s a program she helps organizations implement. It is the Nonprofit Cooperative. Schedule a call or send an email to iwantto@soarwithnetworkfundraising.org