Category Archives: Increase market share

Nonprofits Giving Back

Giving is something people do for nonprofits. Giving back is how the nonprofit returns the favor, so to speak. We feature in articles how people give back to others. It opens the door to a giving mentality, which is good in any walk of life. Interested in sharing how you give back? Send an email to iwantto@soarwithnetworkfundraising.org/ This opportunity is open to anyone! OR, Schedule a call

Operation Care International

Operation Care International is a homeless and impoverished ministry providing personal items, blue jeans, winter gear, bottled water and bibles in the streets of Dallas. Susie Jennings is the Founder and President of the mission. It all started with her mission to give blankets to the homeless under a bridge in 1993.

Susie, how does your organization give back to donors and sponsors?

  • We thank them with personal phone calls
  • We give them a photo album, which includes them serving at our event
  • We send a video and report of the event
  • We send testimonial videos
  • We put their names in event programs
  • We make them honorary chairs
  • We take them to lunch
  • We send cards on holidays and birthdays
  • We visit them
  • We ask them to be part of the program

Susie, what simple thing can a person do to create a feeling of community?

  • Bring personal care products in your car
  • Buy some gift cards from fast food restaurants and keep them handy
  • Have a directory of places where the homeless can go in your area
  • Connect the homeless to community services, which can help them

Susie, what does Operation Care International do?

Our signature event happens on the 3rd Saturday of December when we hold a birthday party for Jesus honoring our homeless and impoverished children and families in Dallas, Texas.

The heart of the ministry is sharing the love of God to the people.

On the day of the event we provide our trademark activity of foot washing; emulating the character of Christ and also:

  • Evangelism and prayer
  • Bibles
  • Socks and shoes
  • Medical, dental and vision services
  • Personal care items (toothbrush, toothpaste, etc.)
  • Clothing, coats, sleeping bags, blankets
  • Hot meals
  • Haircuts and makeovers
  • Praise and worship teams/Entertainers
  • Free phone calls
  • Homeless service providers (lawyers, jobs, housing for kids)
  • Toys
  • Back packs
  • Books
  • Food

Susie Jennings is the author of 31 Days of Mountaintop Miracles. She began Operation Care while also being a full time RN. Her story is amazing. Truly a life of miracles. Contact Operation Care at 972-681-3567 or info@OpCare.org

Over the TOP Fundraising Team

coloraful V of peopleDon’t go alone! How long have we been preaching this to our kids. “Partner up!” It’s that simple.

The V-formation develops and runs your fundraiser successfully. What in the world!? A V-formation is a group of birds, flying in a flock, to get to where they want to go. That’s not me!

Are you sure? Wouldn’t you get further if you led a V-formation (Volunteer Formation)? It’s about managing your time effectively. WE ARE ALL TOO BUSY. Of course, we are. We don’t have time to hover over the nest. There are bigger and better things for fund raisers to be doing. Like…meeting new people and developing relationships.

We recommend building your V-formation first: Assigning roles and managing the process. BE THE LEADER!

SOAR helps people develop roles and manage processes.

V-formation is Everyone who…

  • Shares the cause and tells the story of how they are connected to your mission
  • Engages donors and sponsors (increases donations and lower costs)
  • Answers the following question with yes – “will this decision help us raise more money for our cause?”  If the answer is no, spending time on that item is avoided

Sample Roles for your team

1. Event Coordinator

2. Marketing Collaborator

3. Hospitality Chief

Building a strong V-formation depends on communication. There are lots of ways we communicate. People do have preferences. Figure them out!

Learn more about SOAR’s Annual Coaching Program by clicking here.

Wondering about the “800?” Schedule a call or send an email to iwantto@soarwithnetworkfundraising.org

The Business to do it First in a Community WINS!

Step one: One person decides they want to spearhead the cause marketing program in their community and they are backed by their company to explore the ROI. It’s a perfect opportunity for a community relations person in a marketing department. It’s the way to develop a lasting, sustainable way to improve business, and it comes out of the goodness of your heart! It’s people to people marketing, relationship development, at its best.

SOAR opens doors for a new business owner to expand their market.

Look at this great list of perks you get when you choose to develop a nonprofit cooperative:

  • You are the only one being trained by SOAR in your county to implement the cooperative (as long as you remain in the program)
  • SOAR backs the program with 100% positive results for growing market share
  • You’re introduced to a philanthropic tool to market a business (cause marketing)
  • You learn a proven method to grow your market and achieve success
  • There are opportunities to create social impact
  • You’re guided to establish your role as the “Community Connector”
  • You become spotlighted as a prominent organization in the community because you’re giving in a sustainable way to a vulnerable segment of society
  • A reflection of change is prepared, through monthly progress reports, for the leaders of your company

Schedule a call or send an email to iwantto@soarwithnetworkfundraising.org

We help you:

  • Establish communications within your community for the cooperative
  • Put together an effective growth plan

WHY A NONPROFIT COOPERATIVE?

Small communities (county population under 30,000) have put together nonprofit cooperatives to enhance individual success through group success. It’s the philosophy of giving back in order to move forward. Gayle Gross, founder and CEO of SOAR with Network Fundraising, lives by this philosophy. She gives nonprofits in small communities an opportunity to create their own success by developing a cooperative program. This program is usually spearheaded by a business hoping to create social impact by becoming the “community connector.”


BENEFITS OF A NONPROFIT COOPERATIVE

The Nonprofit Cooperative relieves donor fatigue. People get tired of being asked over and over again for money. Imagine – you are the business, which relieves this stress for other people in town. They will admire your effort. You become a hero in their eyes. Your business becomes the one people frequent and refer people to.

Donor fatigue happens a lot in small communities. It’s where the ratio of nonprofits to potential donors is lopsided. It is quickly apparent, the Nonprofit Cooperative lessens burnout for fundraising professionals. There’s an immediate support system among peers, nonprofit events cease to overlap, and people in the community begin to see the benefit of their unity. Organizations gain credibility. Marketing is often done together and this helps to reduce costs for the nonprofits who do not have expendable income.


WHO BENEFITS MOST IN A COMMUNITY?

Everyone!

  • For-profit businesses have the opportunity to spearhead the program and they get in touch with nonprofits in the community. All nonprofits have their network of followers. The for-profit also becomes the “community connector” in their area, which is a powerful marketing tool
  • Nonprofits learn how to collaborate effectively to increase their bottom line. There’s greater awareness and opportunities
  • The community is relieved of donor fatigue

WHY LISTEN TO SOAR’S FOUNDER AND GET INVOLVED?

Why listen to Gayle? It’s in your best interest if you want to grow market share and make money. There’s proven success 100% of the time. It pays to know where your money is going and if it will have the most impact. Follow her plan and it is guaranteed to grow beyond your expectations.

Schedule a call or send an email to iwantto@soarwithnetworkfundraising.org

Nonprofits Collaborate in Teller County, Colorado To Create Impact

The Nonprofit Cooperative in Teller County, Colorado is a project of SOAR with Network Fundraising. Organizations represented at the meeting on January 8 were:

  • Mountain Top Cycling Club
  • Teller County Farmer’s Market Association
  • Woodland Park Farmer’s Market
  • Woodland Park Main Street
  • Colorado Phoenix Project
  • Junior Achievement of Teller County
  • Pikes Peak Rotary Club
  • Lighter Side of Christmas Parade
  • Woodland Park Wind Symphony
  • Teller Safe Harbor
  • Habitat for Humanity
  • Friends of Mueller State Park
  • UC Health
  • Friends of the Florissant Fossil Beds
  • Pikes Peak Historical Society
  • DayBreak – An Adult Day Program
  • Pikes Peak Lions Club
  • Our Lady of the Woods Catholic Church

Helping nonprofits develop into a collaborative effort is what SOAR is doing in Teller County. Organizations work together and create impact for their community through economic vitality. As a result of the meeting on January 8th, TCRAS changed the date of a fundraiser they have because it overlapped with something Habitat was doing on the same day.

Participants of the cooperative effort receive training on how to be impactful. It’s not a membership organization, it’s people who choose to work together for the better good of the organizations they represent.

Cooperative means everyone gets a vote, decisions are made as a group, and there’s greater potential for success while everyone works in tandem. Do you want to learn more about bringing this project to your small community? It increases exposure, opportunities, and market share (fundraising). Set up time to learn more about the program and how to be a participant. Email: iwantto@soarwithnetworkfundraising.com

Moving forward, an organization in the cooperative of Teller County has 23 opportunities to market their program. This includes attending trainings, collaborative networking events, participating in together-marketing campaigns, and attending happy hours.

The goal is to make SOAR’s project available in communities with less than 30,000 people. Be part of the movement and connect today.

Schedule a call or send an email to iwantto@soarwithnetworkfundraising.org

Help a Donor Choose your Cause

Details below are given to businesses in order to help them choose a cause for their donation.

Excerpt from blog by Abby Quillen.

With more than 1 million non-profit foundations and charities in the U.S., it may be daunting to decide on a cause to support. Paradoxically, the more choices available, the harder it is to make a decision and act. Use these tips to find a cause that fits your company and gets results.

  • Find a charity that aligns with your company’s values
    What does your business do? What is your mission? If you’re in food service, for instance, maybe you’ll reach out to a non-profit focused on urban food insecurity or recycling. Or if you’re in the financial sector, you could look at one of the many nonprofits devoted to increasing financial literacy. Finding a charity that aligns with your company’s values is a great place to start.
  • Focus on impact
    Do you want to help women start small businesses, communities rebuild after disasters, children learn to read, or needy families have access to nutritious food? Visit a charity evaluator website, such as GiveWell, the Open Philanthropy Project, or the Foundational Research Institute, to compare the costs and effects of different interventions.
  • Do your research
    Before you commit to a cause, make sure it’s legitimate by checking a charity watchdog site such as CharityWatch, Charity Navigator, or BBB Wise Giving Alliance. Ideally, a charity should spend a majority of its funds on programs, not fundraising or administration.
  • Pay a visit
    By partnering with a local non-profit, you can help people in your local community and make it a better place to live. You’ll also have opportunities to sponsor team volunteer work days or local charity events. Before you partner with an organization, visit and observe their work first-hand.
  • Verify tax-exempt status
    Donations that meet certain requirements are tax-deductible. Before you commit to a cause, verify the non-profit group’s tax-exempt status by checking with the group or visiting the IRS website, and talk to your tax expert.

IMG_3399Gayle Gross developed a way for people to SOAR. Very valuable information is shared above, which is an the excerpt from the full article linked here at Zerocater.  Aligning a non-profit with a business to create social impact is paramount for today’s cause marketing approach. Gayle knows this and works with organizations to determine the best way to move forward in developing collaborative networking. There’s a program she helps organizations implement. It is the Nonprofit Cooperative. Schedule a call or send an email to iwantto@soarwithnetworkfundraising.org

Coordinating a Process to Recognize Donors

Claire Windsor volunteers with the Heart Start Foundation (“HSF”) and has helped them retain 69% of their donors because of a donor-recognition program they now implement.

21% of donors say they never receive a thank you note. It’s the first step. A thank you lets a person know their donation was received. A simple thank you card, sent within 48 hours, is a good rule of thumb.

Don’t always ask for money. Invite your donors to events that are free and include the people you support. People really enjoy these because they see your work in action and they know you’re not going to ask for money. An example is the popular talent shows we have at HSF. Donors come because the voting is people’s choice. They get to be involved!

Keeping things organized and manageable. We keep an excel spreadsheet of the year’s activities, which includes the activity, date, cost, sponsor, and Volunteer Champion. There’s one Champion per activity. We use online calendars to create tasks. We just started using Trello. It’s an online project management tool. There’s a free version, which allows Champions to share progress with the foundation’s director.


These simple tools are provided “Cause We Care” and value the success of others. Write an article for us too!

Schedule a call or send an email to iwantto@soarwithnetworkfundraising.org

Fundraising Community

 Join “Team SOAR” where people:

  • Increase fundraising
  • Get feedback and new ideas
  • Earn privileges related to marketing
  • Develop lasting partnerships
  • Learn a simple system to guarantee positive fundraising results

See more…

Screen shot 2018-01-05 at 10.37.11 AM
profileshotGayle Gross is the Founder and CEO of SOAR. She’s an experienced presenter for the Center of Non-profit Excellence in combination with the Association of Fundraising Professionals of Southern Colorado. She implements collaborative networking events to increase market share and raise money for businesses and non-profits collectively. People she has worked with continue to see their markets and services increase even after she’s done coaching them. Peer to peer fundraising and productive social impact within communities are her specialties.

 

 

Why people choose to SOAR & develop a fundraising community.

Increase fundraising because you increase market share. (i.e. 126% in four months and 371% within sixteen months)

“Like” the Facebook Group (free) – check in here

Schedule a call or send an email to iwantto@soarwithnetworkfundraising.org

Corporations call fundraising “increasing market share.” Non-profits call it creating sustainability.

Keeping a development professional longer than the average 18 months is important to a successful run at growing community and raising money. The Founder of SOAR stood in the shoes of a development professional for a corporation and also a non-profit for many years. Corporations call fundraising “increasing market share.” Non-profits call it creating sustainability.

UNTIL SOAR developed there was stress, loss of sleep, and she was driven to work long hours UNTIL a successful system was put into place. She discovered following four simple steps created results and kept her focused. Other people in the organizations where she worked were not worrying about how the money was raised. They just wanted the results.

The development professional – SOAR’s founder – was in a very unhealthy situation UNTIL the successful system (SOAR) created astounding results – WINNING results – quickly and efficiently within four months. STRESS & LOSS OF SLEEP ended immediately and the role of the development professional became a job of managing relationships instead of begging for money. There were people helping to raise money! Dollars continued to increase as community began to GROW.

The truth is, people liked the process so much it increased the market share 126% in four months. SOAR’s program was published and a membership program built. Now, development professionals come to SOAR for support. They pay $34 a month for the privilege of having a fundraising professional in their corner.

Support with SOAR membership looks like this (three highlights):

  • Group contact with other fundraising professionals to get ideas AND see what really works prior to investing too much time and energy
  • Trainings and meetings for development professionals are organized – you just show up
  • SOAR is available for your call – you can share what you’ve having trouble with and SOAR offers advice on the best steps to proceed

Ready to spend $34 on your future success with fundraising – click here!

Unsure of how SOAR fits into your current fundraising program? Schedule a brief strategy call – click here!

 

Relationships with Grantors – Four Tips

We love this statement by Amy Clinton, “The overall success of a grant writer should ultimately be measured by whether or not the organization for which that person is writing grants is building relationships and program credibility with funders and achieving incremental increases in grant funding revenues.”

Recently, an organization in our community saw the deletion of a grant they depended on. It was something they had received for years and at the end, the $125,000 they received last year, just went away without warning. That destroys programs and, it did! The program it funded was shut down.

Relationships and program credibility – how are you building them?

Tip #1: Share your message as often as you can with as many people as you can in the most-effective way.

Tip #2: Offer opportunities for people to be involved in your program and even invite the people within the organization/foundation granting money. They are not likely to attend but will appreciate the thought of inclusion to see how their money is being used.

Tip #3: Accept the way people participate in your program. This helps you to keep momentum going and maintains a positive perspective. A happy person says good things and can provide a testimonial for you later on. This looks good on applications.

Tip#4: Respect and appreciate everyone within your community. By this, we mean anyone associated with your mission and your organization. The same is true with those organizations offering similar services. Maintain the feeling of abundance. There’s enough to go around. Be thankful. SOAR (acronym for relationship development, which is outlined above).

Consider the following data, also provided by Amy Clinton (see her full article):

1. If an organization is submitting applications to already-established funders who know them well, they can expect:

a. For existing programs, high success rates, up to 90 percent
b. For expanding existing programs, good success rates, up to 80 percent
c. For new programs, lower success rates, generally 30 to 40 percent

2. If submitting applications to NEW funders, an excellent success rate would be 30 to 40 percent

3. If submitting applications to a combination of existing and new funders, an organization should expect a success rate of between 50 and 60 percent.


#soarwithnetworkfundraising assists organizations and individuals when they are determining the best way to GROW Community among their constituents. Increasing market share and raising money goes hand in hand. It’s easy when you choose to SOAR.

choosing to SOAR