By Gayle Gross Companies are more cautious about revealing too much about their philanthropic activities, for fear of: being inundated with requests they cannot fill. raising the expectations of potential beneficiaries in a good year. angering shareholders who may perceive the company's charitable activity as giving away profits, or who don’t approve of the organizations … Continue reading Understanding Corporate Giving
"87% will purchase a product because a company advocated for an issue they cared about and 76% will refuse to purchase a company’s products or services upon learning it supported an issue contrary to their beliefs." Talk about pressure for businesses. This was taken from a communication case study in 2017. Corporate social responsibility was … Continue reading Partnering for Social Impact Includes Raising Money
Increasing market share naturally happens when relationships are established and then cultivated to be effective, as well as, sustainable. Networking opens doors and then it's time to look beyond the simple connection to determine the deeper dive, which establishes opportunities for giving back. SOAR is a system anyone can learn and implement to be more … Continue reading Building Networks to Raise Money is Looking Beyond the Simple Connection
A trend is the general course of prevailing tendency. If everyone asks for money in the same way is it a trend? Of course it is! Do you think a person you're asking knows the trend? Of course they do. Preparing for the ASK is usually a trend. People lean towards: Researching the person and … Continue reading Preparing for the ASK – Is fundraising a TREND?
SEEKING 5 innovative fundraisers to become winners with SOAR! SOAR gives back and now, one fundraiser in each of the 5 areas of the U.S. will be selected to learn SOAR's system without cost. Send an email with "why you" described. Send no more than 200 words by April 20 to firstname.lastname@example.org Put "Innovative Fundraiser" in the … Continue reading Seeking 5 Innovative Fundraisers