Step one: One person decides they want to spearhead the cause marketing program in their community and they are backed by their company to explore the ROI. It’s a perfect opportunity for a community relations person in a marketing department. It's the way to develop a lasting, sustainable way to improve business, and it comes out … Continue reading The Business to do it First in a Community WINS!
WHY SOAR? Increase fundraising. (i.e. 126% in four months and 371% within sixteen months) when you focus on growing your community. Three ways to SOAR: 1.) Facebook Group (free) – check in here 2.) Monthly newsletter (free) – join the list here 3.) SOAR membership provides value on fundraising services: Monthly trainings - Fundraising Migration … Continue reading Why people choose to SOAR & develop a fundraising community.
Keeping a development professional longer than the average 18 months is important to a successful run at growing community and raising money. The Founder of SOAR stood in the shoes of a development professional for a corporation and also a non-profit for many years. Corporations call fundraising "increasing market share." Non-profits call it creating sustainability. … Continue reading Corporations call fundraising “increasing market share.” Non-profits call it creating sustainability.
We love this statement by Amy Clinton, "The overall success of a grant writer should ultimately be measured by whether or not the organization for which that person is writing grants is building relationships and program credibility with funders and achieving incremental increases in grant funding revenues." Recently, an organization in our community saw the deletion of … Continue reading Relationships with Grantors – Four Tips
You have choices to make. You weigh the options while educating yourself. You make a choice. This is an ideal scenario but it's not always the way it goes. A corporation growing market share (AKA raising money) often limits their options to what they've always done and then expects different results. You've probably heard a … Continue reading Raising Money? A Result of Good Choices.
Theodore Roosevelt made a speech titled "The Leader and The Cause" on October 14, 1912. A portion of that speech is printed here: "I am in this cause with my whole heart and soul. I believe that the Progressive movement is for making life a little easier for all our people; a movement to try … Continue reading Fundraising For a Leader and a Cause
Collaborative Networking Events - THE way to spread your wings and SOAR! This is when you partner a business, nonprofit, sponsor and attendees. The business and the sponsor may be one in the same. Business - provides location Sponsor - pays for event amenities (food, etc) Non-profit - featured during presentation Attendees come to NETWORK … Continue reading Simple Steps for Building Networks to Raise Money
The V formation is a volunteer format. Think of birds flying in a flock. V Formation is a pattern most often used by a flock of birds. Birds maintain a healthy balance and do not get tired while flying because they lift each other up. Their wings create an updraft as the flock works together … Continue reading The V formation for Fundraising
1.) KNOW the person/organization you're asking. AND, know why they will say yes when you ask for a donation. Ideas for getting to know them: Invite them to attend activities you're hosting (when you're not asking for money or anything else in return) so you can talk and learn Take a genuine interest in the … Continue reading The 8th thing to do when asking for money!
"The more people you know, the more places you'll go." Sounds like a familiar quote, right? It's close but not quite the same as Dr. Seuss (if you're wondering). Building networks goes hand in hand with raising money and increasing market share. Take the text literally. The more people you know and share your message … Continue reading Raising Money & Building Networks!