Category Archives: Secret of Success

Understanding Corporate Giving

By Gayle Gross

Companies are more cautious about revealing too much about their philanthropic activities, for fear of:

  • being inundated with requests they cannot fill.
  • raising the expectations of potential beneficiaries in a good year.
  • angering shareholders who may perceive the company’s charitable activity as giving away profits, or who don’t approve of the organizations or causes supported.
  • losing public support by giving to something considered controversial.

http://granspace.org is a great resource. The information above was borrowed from their website for this article.

Companies giving gifts requires a delicate balance. Engagement on behalf of the non-profit is important PRIOR to an ask.

I worked for a bank and EVERYDAY new requests for donations came in. EVERYDAY is not an exaggeration. I could add 1 – 3 new requests every day and on average it would still be correct. People the bank didn’t know came walking in the door with all of the right tools. The request letter, statement about their need, and a brochure about themselves.

Eventually, companies get the the point where there has to be a “giving back” component to the ask. What is the non-profit giving in return? Over time a strategic system began to develop at the bank. In 2017 the system was named and training others on the program began. There’s one catch. YOU have to SOAR and not be afraid to leave the ground!

At the bank, giving changed. Requests came in and they were strategically organized by which ones we could truly help. The reality was, we didn’t have a lot of money to give at the time. Instead, we did something new. The request would be for $5000 and we’d give $1000 along with resources (training) on how to fundraise $4000 more dollars. I’d sit on non-profit boards, and represent the bank through development functions. In the end, everyone grew market share! People saw the bank helping others in a new way.

SOAR goes above the basics for fundraising and lifts organizations into collaborative partnerships. Businesses, large and small, partner with non-profit(s) to create social impact where everyone benefits.

See what SOAR is…

Gayle Gross is the founder and CEO of SOAR. It’s time more businesses connect to increase market share. Collaborative Networking Events are making it happen! Email Gayle to learn more: iwantto@soarwithnetworkfundraising.com

Why People Donate & Why They Avoid You if You’re Asking for Gifts

Have you ever asked people why they give? This can be a donation of time, money, or resources. It is crucial to know why a person gives if you’re looking for donations. It is also important to know why some people may avoid you!

The top reason a person gives, believe it or not, is because someone they know has asked them to give and they want to help. Simple and sweet!

The next eight reasons for why people give, according to experience:

  1. Usually a person or someone they know is affected by what the mission is helping. They donate with a feeling to alleviate need.
  2. People give because of what they get in return. It could be a good feeling, tax benefit, recognition, or some sort of driving force they achieve for another mission
  3. People often feel emotionally moved by someone’s story. It becomes a personal connection and they have a desire to help
  4. A person wants a sense of closeness to a community or group
  5. There’s a desire to memorialize someone
  6. Charitable family traditions – it’s the way a person was brought up
  7. A person wants to leave a legacy
  8. The feeling of being fortunate and wanting to help others

Going back to the TOP reason about why people give; people asking people they know AND getting the donation.

The reality is – there’s a downside. People get tired of being asked again and again to give. The sense of obligation soon subsides and a person being asked begins to avoid the person asking. Take a simple test:

  • Are your calls going unanswered, again and again?
  • Do you feel the notes you send get lost in the mail?
  • Do you leave a lot of voice messages, which are rarely returned?

Answering yes to any of these questions shows there’s a problem. We can help. There’s a quick remedy. Read on.

Develop a fundraising system, which does not rely on the same people giving over and over again because the group you ask continues to grow AND you know them. When you ask – they will give!

At SOAR we work with progressive people and organizations. Become part of our network, Get Free Tips – click here!

We also offer a look at your fundraising system through this quiz. Click here!

 

 

Ready to Give Up on Fundraising? TALK

Have a simple conversation. There are two kinds – Motivational and Informational. They are both important when you’re ready to throw in the towel. You make these conversations happen in order to increase your enthusiasm.

Motivational conversations are with people who are: 

  • Supportive of our mission – who is that? Can you think of a couple of people who are interested in the work you do?
  • While thinking of names think about – is this person positive? Are they going to see things from a good perspective? Ask yourself – will they raise my spirit?
  • Creativity is important. A person with the ability to see the big picture and come up with ideas to help you get through the valley of doubt. KEY player!

Informational conversations remind us why we do what we do. They also increase our desire to achieve success because they happen when we are sharing our mission with others. These conversations are with people we interact with spontaneously. They are: 

  • People in stores, at restaurants, coffee shops, at the park and anyone we begin a conversation with while passing by.
  • Members of groups where we spend our time. This could be at work, church, during extracurricular activities and hobbies, or at networking events.
  • Someone we talk with at events and parties.

A conversation reminds you why you do what you do and how important your role is. NO DOUBT there are times when the amount of dollars you have to raise is overwhelming and you’d rather shut down and run to where there’s comfort. Go there, for sure, but only for a short time. Consider it an opportunity to refresh.

Need a good conversation? Schedule a complimentary motivational call with SOAR. See our calendar.

SOAR with Network Fundraising helps people all of the time! Here’s a Feb. 2018 testimonial:

Crossing the Gap of Fundraising

Answers to the following questions are your framework for crossing the gap:

  1. How do you educate people about your organization?
  2. What action steps do you have in place already?
  3. Where do you position yourself in the market?
  4. How do you plan to achieve your fundraising goal? Refer to your fundraising plan.

We began working with an organization February 8 who answered the questions the following way. The updated answers follow (2 months in).

  • How do you educate people about your organization?
    • Feb. 8 – We share our message through newsletters. We invite people to come into our office and we show them around. We do pretty good with our Facebook page. We are members of the chamber and go to events.
    • April 5 – We invite people to a networking event and facility tour at our location each month. We reach out to our partners, invite them and encourage them to become advocates because of the benefits we offer in return.
  • What action steps do you have in place?
    • Feb. 8 – We invite people to come in and learn about us. They can volunteer too.
    • April 5 – We designed a postcard invite for our networking events and tour. We give these out to people at events, and encourage advocates to share. We developed benefits for our advocates and share this with people. We train people on how to talk about our services. We talk more about our services and invite more people in. There’s momentum building.
  • Where do you position yourself?
    • Feb. 8 – We help people who are ____________. We have grown so much these last couple of years as more people have gotten to know who we are but our fundraising program is struggling. We host an annual event and two years ago we had 300 people attend. Last year we had 200. We have not met our fundraising goal but feel changing our event to a dinner will help.
    • April 5 – As a leader in the community. We educate people on services and we help people to get back on their feet. I love my job. It’s super, super busy but I wouldn’t have it any other way.
  • How do you plan to achieve your fundraising goal?
    • Feb. 8 – We will host our annual event in six months. Most people cannot come during the day so we’re doing a dinner instead of a lunch. We’ve already secured a speaker and the location. We will host in six months. Invitations will be sent to our mailing lists.
    • April 5 – Continue moving forward one day at a time. Keep this system that’s building active, among all of the other things I have to do. Our level of success is when we continue to move toward the goal. The process will take time but we will get there and it will be beneficial because of the relationships we’re building.

The statements above were paraphrased. The organization mentioned here learned about the program described in the book “SOAR with Network Fundraising” on

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February 8. They have chosen to begin hosting networking events and to follow the system through consulting.

SOAR

  • Share your message with others
  • Offer opportunities for people to be involved
  • Accept the way people want to be involved
  • Respect and appreciate all people, ideas, and decisions

 

networkingeventadvocates

SOAR offers monthly, six month, and year-long programs. There is also a fundraising workshop during the summer, July 6 and 7, in Colorado. This is for people to learn the system and resource the tools to help grow a fundraising program. Learn about the different avenues to be involved through this link. 

Year-long Development Program for Fundraising

Add an experienced and successful fundraiser to your team for one year. SOAR gives a program away to one lucky non-profit every three months. Sign Up – Click Here! 

What you’ll get:

  • Monthly 1:1 Networking Meetings, which is a 50-minute call to discuss items you want to develop within your program
  • Training webinars:
    • The original series, which includes the development of your advocate program. This is the V-formation! You are also trained on a new fundraiser called the MIGRATION
    • The advanced series, which shows you how to partner with others for collaborative networking events and how to treat your advocate program like a multi-level marketing campaign.
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  • Original copy of the book – SOAR with Network Fundraising
  • Recording link for the webinar sessions so you can review, and share with your team for as long as you are in the program
  • FOCUS on growing your program, in your community, with your resources.

SOAR’s book describes a winning fundraising program. It provides the steps involved to achieve your highest success in a fast and effective way.

Register to win a year-long development program – Click Here! 

Testimonial:

The V formation for Fundraising

The V formation is a volunteer format. Think of birds flying in a flock.

V Formation is a pattern most often used by a flock of birds. Birds maintain a healthy balance and do not get tired while flying because they lift each other up. Their wings create an updraft as the flock works together to reach its common goal. They soar.

Leaders and Followers are part of the V formation for birds. They have a leader at the head of the V formation and there are many followers, which form the flock. The leader drops back into the flock when they become tired. Another bird takes over the lead when this happens in order to continue the momentum.

Building a V formation for your fundraising efforts starts with you, the leader of fundraising. There’s a three step process, which involves meeting with a person you’d like to bring on board. We (SOAR with Network Fundraising) suggest putting the process into three months because it takes time to build relationships but you can change it. Each situation is different.

Month 1: Leader meets with an individual to learn more about them, listens to their ideas, and determines where the organization and individual overlap. In addition, they also share information about the networks where they each belong. This is considered a one to one (“1:1”) networking meeting.

Month 2: Leader supports the individual in ways, which are meaningful for them and adds value to their business or other interests. The Leader determines how this new person likes to be recognized, and provides network leads and opportunities.

Month 3: Leader determines the best way to integrate the new person into the formation as an Advocate and makes the ask with an established role already in mind.

  • People want to know how much time they are committing to you for your V formation
  • They want to know what their job description looks like
  • The biggest and most important thing to remember is that these people are giving of their time to you and to your organization. This is energy they can spend elsewhere – be appreciative

 

 

The 8th thing to do when asking for money!

1.) KNOW the person/organization you’re asking. AND, know why they will say yes when you ask for a donation. Ideas for getting to know them:

  • Invite them to attend activities you’re hosting (when you’re not asking for money or anything else in return) so you can talk and learn
  • Take a genuine interest in the things they do
  • Get involved in things they support
  • Attend something of their choosing

2.) Discover a general overlap of interests. This helps with building lasting relationships. It is always good to focus part of your appointments on a friendly discussion. Ideas:

  • FORM – family, occupation, relationships and mission/message

3.) Avoid boring anyone with information they already know. ASK for perspectives upfront. Find out what is already known and what participants would like to learn. Questions to ask to get clear:

  • What would you like to get from today’s meeting?
  • How would you see me being more involved in your mission?
  • Do you have a specific interest in the mission I’m involved with?

4.) Set an agenda for your meeting. Let anyone involved with the meeting know the meeting’s agenda. Also, ask anyone involved to add items ahead of time. Tips:

  • Set the agenda one week in advance
  • Send the agenda to everyone with a deadline date for adding new items
  • Always have the last section scheduled for new business and setting the next meeting

5.) Determine mutual benefit. Share this when asking for an appointment. What will the attendees gain through your meeting?

6.) ASK for the donation. Realize the benefit of giving to your organization and feel good about someone doing so. When you know why they will say yes it is time to ask.

7.) Thank everyone involved with a phone call and/or hand written note. Respect and appreciate others for the time they give to you.

If we were to add #8 it would be to attach yourself to a system for fundraising. Whether it is one you develop or one you adopt from someone else. A system is the way you implement fundraising. SOAR lays some groundwork below for our system.

Share your message with others.

Offer opportunities for people to be involved with your mission.

Accept the way people want to participate.

Respect and appreciate others.

We also have a networking event, which helps organizations increase their volunteer base, engage people interested in growing the program, and see the benefit for being involved. Want to learn more? See this link.

 

 

Learning to Raise Money

How fast are you learning to use social media, hash tags, and your phone for everything?! It’s a necessity when doing business these days. What if your job is raising money? How you use the tools improves your chances for being successful. Learning is education and systems are easy to learn when they are introduced step by step.

At SOAR with Network Fundraising there’s a proven system, which works for raising money in any community. You are encouraged to learn more. And, if you want to talk 1:1 then send an email to iwantto@soarwithnetworkfundraising.com and let us know!

Raise Money Fast

What’s the simple truth? Buy-in! When people believe in what you’re doing and they can see you’re also interested in their mission, it’s win/win.

Raise money fast by putting together opportunities for people to network with each other. Think about it – networking events – they bring people together AND people like them. You’re not asking for anything in return at these events. It is about spreading your word and creating opportunity for your guests so they can also share their message. There’s nothing selfish about it. Open the doors, let everyone share, and open people’s hearts to what you do.

networkingeventadvocatesYou may/may not know how to get started with planning a networking event. Here are some ideas.

  1. Choose a comfortable location where you can have people min n’ mingle in one area while you’re also presenting to a closed group in a different area.
  2. Put together a four-part program where there’s an MC (2 min. intro), a person sharing updates and letting everyone in the room introduce themselves (10 min.), a person or two sharing a story about your organization (4 min. each), and the MC closing out the session. In total, this program is less than 30 minutes.
  3. Group two of your programs, like the one discussed above in #2 around a networking opportunity AKA mix n’ mingle. Basically, program/mix n’ mingle/program. Everyone at the two programs comes together for the mix n’ mingle in the middle, which is the actual networking portion of the event.

When your program is solid and you have processes in place for bringing advocates (volunteers telling people about your mission) on board then you are on track for raising money fast. It all begins with your networking events where people choose to become deeper involved in your mission. THE KEY is to be ready for advocates. Learn more here!

The Best Time to Raise Money Is…

You’ve heard a watched pot never boils. Let’s just say you’re fundraising and pushing to fill the pot. You’re watching, watching, watching and not seeing the huge increases you were hoping for.

The best time to raise money is when you’re not needing to raise money! Watching the pot and expecting it to grow at a specific time is just not reasonable. Raising money is truly a full time activity. For example: You host an annual fundraiser and expect to raise all of the money you need. When this does work it’s because the organization is putting together activities leading up to the event. They work on the program all year long. Their fundraising plan is strategic.

The beginning of a fundraising plan:

  • How much money by when?
  • Methods for raising money – past, present and future
  • Timeline for each method
  • Participants – past, present and future
  • Resources (current + what’s needed)
  • Tracking mechanism
  • Maintaining focus of your program with your team

Focus more on the steps involved and not a specific event. You will get further faster. The pot will simmer, shake, and create a rolling boil. Before you know it the results you want will be happening because you’re not so focused on the end result.