O – offer opportunities for people to be involved in your mission
A – accept the way people participate
R – respect and appreciate everyone involved
SURE – I bet you already SOAR. The depth of how often and how much you SOAR is the determining factor when improving your current status.
SOAR in the airstream – 33,000 feet
SOAR at Ground level
To SOAR you have to begin at the ground level before you can take flight. SOAR with Network Fundraising is a book that brings networking into the program to grow market share and raise money. The ground level is based on getting help to fulfill your mission. There’s a way to engage volunteers and build your network.
Establish your fundraising team and begin to host monthly meetings. Determine how you’re going to raise money and what kind of resources you already have and what you’ll need. It is important to include your fundraising team in decision-making and let them take roles.
Elevation to the airstream happens when the team you have is able to fly on their own. This is when you are able to relax, watch, mentor, and make important decisions while your team is motivated to create success for your organization’s mission.
getting into the Airstream
There are ways to get to the airstream rapidly. SOAR at ground level is one way. The reference of birds flying in a v-formation to get from one place to another efficiently is an example. Birds fly in a V because the leader creates an updraft and following behind is easier. Gayle Gross of SOAR with Network Fundraising trains you on leading your team toward successful fundraising. SHE creates the updraft for you and in the end, you create the same kind of updraft for your team. Organizations who SOAR migrate to the place where their organization benefits most. It’s the place of higher resources and lesser resistance.
Do you already have a fundraising program? Add the credits you’ve already earned because of the things you already do in your program – click here!
Build fundraising into the framework of engagement for local businesses.
Meetings and activities for SOAR’s Co-Op happen within brick and mortar business locations to promote developing partnerships and potential sales/service
In-kind donation opportunities by a business help to offset the frequent “ask” for donations, which is a common complaint contributing to donor fatigue
Use it as a
platform to develop a model for giving back
SOAR’s Co-Op increases communication, which promotes being on the same page as well as resolving conflicts
The Co-Op becomes a central donation/distribution hub when the right parameters are in place. This relieves businesses from constantly being asked and potentially feeling that if they do not comply they will lose business
Communities thrive when people give back in meaningful ways. Meaningful depends on knowing each other’s likes and dislikes and caring enough to always make it a positive experience.
Offer the program
as a marketing opportunity
networking events are built into the program, which promote the development of
People have an
opportunity to “be the trainer” and at the same time promote their business. This
is when getting to know the business owner or who they have working in their
shop truly makes a difference. Someone operating a cash register may have
previous experience in event planning. They can be the experts in the field
when it comes to training nonprofits on the topic at Co-Op meetings. It’s
shining the spotlight on talents and creating goodwill at the same time
The fee to participate in the Nonprofit Cooperative is adjustable. The total left over at the end of the year is equal to a fundraiser.
The participation fee does not raise a lot of money although there are ways to expand upon the model to make fundraising more affective. For example:
increased sales at Main Street business locations develop into positive stories.
Use these when writing grant requests
SOAR works with
organizations to implement the Nonprofit Cooperative
SOAR shares the
message of how the Co-Op benefits an organization’s mission
chooses to develop a Nonprofit Cooperative in their community, which adds a
longer philanthropic arm to their mission
the potential for success through discovery with key stakeholders and
additional research. A proposal is presented when a better than average rating
develops between SOAR and the organization, which normally lasts through the
implementation phase or up to one year
A positive experience begins with the right intent – an opportunity to offer something meaningful to another person. Only 4% of people voice their complaints to you about something you’ve done. Are they voicing their dismay to others? You bet. Begin by recognizing how you feel. If there’s any feeling you have that maybe, just maybe, you offered bad service to someone or said something, which may have been taken the wrong way? The first step is to ask, “Is everything alright? Is there anything I can do to make things better?” If the person says, “Everything is fine.” You have to take their word for it and then, create positive experiences. It takes 12 positive experiences to delete one negative.
Positive experiences to think about:
Asking “Is everything alright? Is there anything I can do to make things better?”
Sending a personal note letting the person know you value your relationship with them
Add a benefit for them related to what they value. A person with a business would like to know you sent someone their way
Invite the person out for coffee or lunch to get to know them better
Ask this person to share their expertise by offering an opportunity to do so
Make interactions simple and easy
Understand expectations and then go above and beyond
Recognize efforts they make
Listen and acknowledge their ideas
Watch your body language during interactions to make sure you’re open and friendly
Always say something positive to this person
Add this person’s name into conversation with them
Draw attention to personal connections
Tell this person a “secret” so they know you better
Be as transparent as possible
Remain caring, professional and polite
End conversations in a polite way: have a good day, have a nice night, see you soon, talk to you later…
Be positive and create positive feelings
Invite this person to join a club, experience, event
Anticipate and be attentive
Find an emotional connection – a common bond
Customer service has reached a new level, and in fact, has entered into the realm of being more personal. Our lives have become much more of an open book because of social media. Maintaining positive relationships are most-important for keeping your life in tune, on a positive note, so to speak.
Donors have a giving heart. They are asked more often than not to consider giving. Ask a donor, “What can I do for you?” and they will probably sidestep the conversation. It’s not something they’re comfortable discussing. It’s not supposed to be about them in their mind because it’s about others.
Understanding how a donor feels is important. You show a quality mindset when you take time to understand their intent and then provide opportunities for them to benefit. It is a nice way to “give back.” These six powerful words, “what can I do for you,” have the ability to transform a situation. It’s a way to shift the discussion and put the energy back on making someone else happy. In this case, it is your donor.
Consider this – more than half of all people who visit a nonprofit’s website do so from a mobile device according to Mobilecause.com. This is an old statistic so the numbers are much higher now. What does your website look like on a mobile platform? Check it out on your phone and make sure it is user-friendly. Is there a donor button? It’s not just about having a “donate now” button because a “donor” button is more about the emotional component of why they give. A donor button is about telling your story, and also about sharing with donors the benefit of why giving to your organization is important. The button explains what’s in it for them? This is that uncomfortable situation again. But, it’s true. What’s in it for them? They can feel good about giving to a cause and get a spiritual kudo just about anywhere. They can get a tax benefit for specific kinds of donations. Sure, this works. But, they can also GIVE to any organization to get the same rewards. Why would they give to yours?
Setting yourself up for success begins on the backend. It’s your opportunity to set the stage first. Begin by doing this:
Check your mobile platform for your website’s format and message. This is the the way most people are seeing you. Connect with your website designer as necessary to update for mobile changes
Be up to date on social media, other online sites, and with phone messaging systems. Call yourself and your answering system through the office. What message do you hear? Do you have recent posts on social media and on your website? It takes time and is often put on the bottom of the list. Dedicating a couple of hours each week to this process, or finding a volunteer to do it, makes the world of difference in the end
Make a list of the ways you’re giving back to donors and add to the list while remembering, each donor is different and it takes some time to discover the intricacies of what’s most important to them. This is about taking the time for discovery and then taking the time to establish a plan to let your donor know they are your most important asset.
The people you serve are most important to your mission. The people who help you serve are your greatest asset. An asset is the people volunteering, working for you, or those who provide a means for your service. A donor, a sponsor, or a foundation provide the means by giving money for your mission to continue. Taking it easy on donors is key to your success.
For additional information on coaching through the fundraising process – connect with SOAR with Network Fundraising. The programs are cost-effective and focused on your mission. There’s not a cookie-cutter approach to taking it easy on donors, providing the right message or opportunities to be involved, and engaging the public. Each situation is different. SOAR coaching offers the training and then the follow up. The Leader’s Program creates sustainability through a year-long program.Click Here!
You know, fundraising costs money. A development professional advances a nonprofit’s mission when the org has the money to hire one. Not everyone does. The average devpro stays on board for eighteen months because, let’s face it, asking people to give up their hard-earned cash is a tough job. There’s a lot that goes into setting the stage.
SOAR with Network Fundraising offers an annual coaching program for $800. A fundraising program, in our world, is counter-productive if it breaks the bank.
SOAR offers the following services with a money-back guarantee.
600 minutes of coaching on Raising money/Marketing/growing Market share
Individual and group trainings each month
Digital guide – steps for increasing dollars by 126% in 4 months
Refundable within 72 hours of purchase. Your first call is with the founder and CEO of SOAR, Gayle Gross. Together, a decision is made for how the program best suits your needs. No fit? Money back!
“Gayle knows not only the non-profit sector, fund-raising and networking but is able to pull together all three to create a sustainable platform for current and future funding for non-profits. Her method is unique but not complicated and able to be implemented through the various levels of an organization. She is an excellent presenter and her system allows organizations to recognize their strengths and grow naturally.” Carrie D. Clarke, JD, ACC Certified Business & Executive Coach, Lawyer, Author, Co-founder of Hangar Tonight
A training Webinar is sent each month:
Building Networks for Raising Money – Tools are
provided, which help an organization grow their market share, which in
turn raises more money. Proven methods are established and shared.
Developing an Advocate Program – Advocates are people who help you share your mission, stand beside your cause, and become part of your mastermind group.
Growing your V-formation (volunteer program) to Increase Awareness – A leader for your mission brings everything to greatness. Be the coach for Advocates and lead them to success.
Impactful Collaborative Networking Events – A strategic opportunity for working together with other businesses is shared during this session.
SOAR – the Acronym for Developing and Maintaining Relationships for Fundraising – SOAR is explained and examples are shared to assist you in growing your fundraising program.
Networking Events – Putting Together the Right Event to Grow Market Share – There are simple and easy ways to create success in your program when you partner information with networking. Learn how!
Deepening your Volunteer Program – How you give back in your fundraising program matters. This training is geared toward creating opportunities.
Migrating into a New Fundraiser – A fundraiser is described and you’re taken through the process of implementation, step by step. This is NEW!
Donor Inclusion to Enhance the Endgame
– Including donors into your program is key to accomplishing the best
possible result. Strategic plans are introduced and a working plan
Nonprofit Cooperative Opportunities –
How you work with others in the community (nonprofit and corporations)
comes together in this session. Collaborative opportunities discussed.
Becoming the Expert – A reflection from a trainer and fundraising professional to show you how to become the expert in your field.
Managing the Fundraising Process – Project development, start to finish, in order to maintain your momentum and to achieve the desired results.
There’s a Monthly Call:
Twelve 50-minute calls are scheduled as part of the program. Imagine having the ability to share your ideas and get feedback from SOAR on a regular basis. 100% of the people SOAR coaches increase their fundraising. Many times – it’s double the dollars with half the effort!
People call anytime something comes up and they need help. A real person talks to you! You get the following.
Training as it relates to your mission
Goals developed & discussions on ways to maintain momentum
A follow-up report is provided after each call. Share this with your board!
Don’t go alone! How long have we been preaching this to our kids. “Partner up!” It’s that simple.
The V-formation develops and runs your fundraiser successfully. What in the world!? A V-formation is a group of birds, flying in a flock, to get to where they want to go. That’s not me!
Are you sure? Wouldn’t you get further if you led a V-formation (Volunteer Formation)? It’s about managing your time effectively. WE ARE ALL TOO BUSY. Of course, we are. We don’t have time to hover over the nest. There are bigger and better things for fund raisers to be doing. Like…meeting new people and developing relationships.
We recommend building your V-formation first: Assigning roles and managing the process. BE THE LEADER!
Step one: One person decides they want to spearhead the cause marketing program in their community and they are backed by their company to explore the ROI. It’s a perfect opportunity for a community relations person in a marketing department. It’s the way to develop a lasting, sustainable way to improve business, and it comes out of the goodness of your heart! It’s people to people marketing, relationship development, at its best.
Look at this great list of perks you get when you choose to develop a nonprofit cooperative:
You are the only one being trained by SOAR in your county to implement the cooperative (as long as you remain in the program)
SOAR backs the program with 100% positive results for growing market share
You’re introduced to a philanthropic tool to market a business (cause marketing)
You learn a proven method to grow your market and achieve success
There are opportunities to create social impact
You’re guided to establish your role as the “Community Connector”
You become spotlighted as a prominent organization in the community because you’re giving in a sustainable way to a vulnerable segment of society
A reflection of change is prepared, through monthly progress reports, for the leaders of your company
Establish communications within your community for the cooperative
Put together an effective growth plan
WHY A NONPROFIT COOPERATIVE?
Small communities (county population under 30,000) have put together nonprofit cooperatives to enhance individual success through group success. It’s the philosophy of giving back in order to move forward. Gayle Gross, founder and CEO of SOAR with Network Fundraising, lives by this philosophy. She gives nonprofits in small communities an opportunity to create their own success by developing a cooperative program. This program is usually spearheaded by a business hoping to create social impact by becoming the “community connector.”
BENEFITS OF A NONPROFIT COOPERATIVE
The Nonprofit Cooperative relieves donor fatigue. People get tired of being asked over and over again for money. Imagine – you are the business, which relieves this stress for other people in town. They will admire your effort. You become a hero in their eyes. Your business becomes the one people frequent and refer people to.
Donor fatigue happens a lot in small communities. It’s where the ratio of nonprofits to potential donors is lopsided. It is quickly apparent, the Nonprofit Cooperative lessens burnout for fundraising professionals. There’s an immediate support system among peers, nonprofit events cease to overlap, and people in the community begin to see the benefit of their unity. Organizations gain credibility. Marketing is often done together and this helps to reduce costs for the nonprofits who do not have expendable income.
WHO BENEFITS MOST IN A COMMUNITY?
For-profit businesses have the opportunity to spearhead the program and they get in touch with nonprofits in the community. All nonprofits have their network of followers. The for-profit also becomes the “community connector” in their area, which is a powerful marketing tool
Nonprofits learn how to collaborate effectively to increase their bottom line. There’s greater awareness and opportunities
The community is relieved of donor fatigue
what does it cost for a person to implement the nonprofit cooperative?
$15 or the initial call to discuss specifics with SOAR.
$1200 for a year of coaching plus $300 for materials.
Total is $1500 for an organization to learn the system, get training materials and to be coached for a year. (The $15 for the first call is deducted from the coaching fee.)
A person is encouraged to maintain the program for at least three years after the initial startup of the program. Maintenance includes three training calls and any documents, which are updated during the year. The fee is $300 per year. This fee can change. You can lock in the total price when you pay $2400 upfront. In total, $2400 is for four years of coaching to help you develop a sustainable platform for your cause marketing program.
WHY LISTEN TO SOAR’S FOUNDER AND GET INVOLVED?
Why listen to Gayle? It’s in your best interest if you want to grow market share and make money. There’s proven success 100% of the time. It pays to know where your money is going and if it will have the most impact. Follow her plan and it is guaranteed to grow beyond your expectations.
Ready? Make a payment of $15 for a first call (15 minutes) to discuss how the program looks for your community. It is determined during this call to be a good fit or not. Schedule call – click here!
The Nonprofit Cooperative in Teller County, Colorado is a project of SOAR with Network Fundraising. Organizations represented at the meeting on January 8 were:
Mountain Top Cycling Club
Teller County Farmer’s Market Association
Woodland Park Farmer’s Market
Woodland Park Main Street
Colorado Phoenix Project
Junior Achievement of Teller County
Pikes Peak Rotary Club
Lighter Side of Christmas Parade
Woodland Park Wind Symphony
Teller Safe Harbor
Habitat for Humanity
Friends of Mueller State Park
Friends of the Florissant Fossil Beds
Pikes Peak Historical Society
DayBreak – An Adult Day Program
Pikes Peak Lions Club
Our Lady of the Woods Catholic Church
Helping nonprofits develop into a collaborative effort is what SOAR is doing in Teller County. Organizations work together and create impact for their community through economic vitality. As a result of the meeting on January 8th, TCRAS changed the date of a fundraiser they have because it overlapped with something Habitat was doing on the same day.
Participants of the cooperative effort receive training on how to be impactful. It’s not a membership organization, it’s people who choose to work together for the better good of the organizations they represent.
Cooperative means everyone gets a vote, decisions are made as a group, and there’s greater potential for success while everyone works in tandem. Do you want to learn more about bringing this project to your small community? It increases exposure, opportunities, and market share (fundraising). Set up time to learn more about the program and how to be a participant. Email: firstname.lastname@example.org
Moving forward, an organization in the cooperative of Teller County has 23 opportunities to market their program. This includes attending trainings, collaborative networking events, participating in together-marketing campaigns, and attending happy hours.
The goal is to make SOAR’s project available in communities with less than 30,000 people. Be part of the movement and connect today.
Start with the idea and a simple plan. This is what you present to the people who will help you implement the idea.
Idea and simple plan (what, when, how, cost). Make sure to check the community calendar to make sure there’s no overlap with another event
Present to the people who will help to implement (include time commitment, role, and what’s in it for them). This is usually your board and/or volunteer team
Prepare to “give back” in a way that’s meaningful to the individuals helping you. It is important to know what this is before you ever ask anyone to do something for you.
Events are most-successful when the person leading the charge is not bogged down in the details. The “leader” becomes the person managing relationships and conducting follow up amongst the team.
Marketing An Event
Reserve marquees & sign space
Add to Community Calendars
Create social media posts and ask people to help by sharing (peer to peer)
Determine where you want to distribute advertisements (poster, banners, fliers) to determine quantity
Design and print marketing materials at least one month in advance and distribute (Have a catchy title and KNOW why people want to attend – make sure they understand WHY!! Make it personal)
Personal invitations to key stakeholders at least three weeks out (call is best) explaining the benefit to them for coming to your event. This could be a marketing initiative for them. They may get recognized. Your team can come up with a “script” and sit down to make calls together. This makes it fun
Keep a running list of people coming and provide a follow up message or call a few days before the event
Fundraising Through Events
Get to know the people attending your event
Have a volunteer with you, assisting with keeping track of the people you (leader) speak with. Write down suggested follow up, which is meaningful to an individual
Collect contact information from people who attend, a drawing can help if there’s no registration process
Develop a cultivation plan for deepening relationships with the people you meet (Thank you mailed, follow up email with something of interest for them, invitation to join organization’s Facebook page. These are all a good start!)
At your event, have information about the NEXT event/activity people can attend. It’s important to always have something coming up to invite people to. This can be a collaboration with another organization if you want. Think about who you’d like to partner with
Follow up is ongoing once a person becomes a donor.
Find a charity that aligns with your company’s values
What does your business do? What is your mission? If you’re in food service, for instance, maybe you’ll reach out to a non-profit focused on urban food insecurity or recycling. Or if you’re in the financial sector, you could look at one of the many nonprofits devoted to increasing financial literacy. Finding a charity that aligns with your company’s values is a great place to start.
Focus on impact
Do you want to help women start small businesses, communities rebuild after disasters, children learn to read, or needy families have access to nutritious food? Visit a charity evaluator website, such as GiveWell, the Open Philanthropy Project, or the Foundational Research Institute, to compare the costs and effects of different interventions.
Do your research
Before you commit to a cause, make sure it’s legitimate by checking a charity watchdog site such as CharityWatch, Charity Navigator, or BBB Wise Giving Alliance. Ideally, a charity should spend a majority of its funds on programs, not fundraising or administration.
Pay a visit
By partnering with a local non-profit, you can help people in your local community and make it a better place to live. You’ll also have opportunities to sponsor team volunteer work days or local charity events. Before you partner with an organization, visit and observe their work first-hand.
Gayle Gross developed a way for people to SOAR. Very valuable information is shared above, which is an the excerpt from the full article linked here at Zerocater. Aligning a non-profit with a business to create social impact is paramount for today’s cause marketing approach. Gayle knows this and works with organizations to determine the best way to move forward in developing collaborative networking. There’s a program she helps organizations implement. It is the Nonprofit Cooperative. Contact SOAR to learn more!