Tag Archives: AMERICAN heart association

The Appeal For Giving Comes First

 

Fundraisers talk about appeals all the time when raising money. It’s the appeal, or ask for a gift! Is now the right time to ask? It certainly is if you’ve already prepared and educated people about your organization. If not…stay away from the ask! Instead, think about the future and how you raise the appeal or desire in others through your actions.

We’re sitting on top of a gold mine for 2018. SOAR is in Colorado where the Gold Rush happened in the middle 1800’s. Gold mining continues with the Cripple Creek & Victor Gold Mine, which is close to where we live. They are the largest employer in the area. If gold mining goes away in this county so do a lot people’s dreams. The same is true with your fundraising. No dollars – no dreams!

Raising the appeal for giving is when the people you ask for money – GIVE IT!

The appeal in our lives is that we always have the opportunity to sit back and let the chips fall where they may. “We’ve done all we can do” is often our excuse. The last five days of 2017 are no exception. People say: We’re done for the year; What we do now is not going to make a difference on the bottom line. Is this really true!? NO!

Actually, now is the most-important time to be diligent. You have five days to impact your future financial success for 2017. But, more importantly, this rolls into what happens for 2018 as well. You know THIS to be true.

Raising the appeal within others to give a gift to you is extremely valuable. Lots of people do their annual giving through campaigns set up nationally now. The list is online. They can donate from the comfort of their home and no one is “asking” again and again for a gift.

This statement is now common, “I now give to two organizations each year and I’ve already given.”

Now, more than ever, relationships matter if you want to be one of two organizations a person is giving to. SOAR develops relationships. We help organizations become THE “connector” in their community. People CHOOSE to donate to the organizations we are involved with because the organizations are making a difference for others and not just asking for money!

SOAR works with a handful of organizations each year and we have a few openings for 2018 available in our Year-long Development Program, which is currently discounted through December 31, 2017. Learn more here!

 

 

 

 

 

 

Timely Investments for Raising Money

Timely Investments:

  • 7 to 12 months before fundraiser
  • 6 to 1 month before fundraiser
  • 1 month to the day of fundraiser

History proves a professional fundraiser raises, on average, 41% more money for an organization, when a successful fundraising system is put into place. It means, if you raised $50,000 last year you’re going to raise $70,500 this year.

The simple formula is – take the dollar amount you raised last year and multiply by .41 and then, add the number you get to your original number. For example: You raised $90,000 last year. $90,000 times .41 is $36,900. Add $90,000 and $36,900 together and you get the magic number of $126,900.

There are systems out there, no doubt, which will encourage you to do things outside your comfort zone. How about sticking to what’s natural?

SOAR’s system has proven to increase dollars raised by 126% within 4 months and 371% within 16 months by highlighting people’s gifts. This means¬†participating organizations must be diligent and open-minded about following a system and sharing the things they’re good at with others.

Timeline prior to a fundraising event:

  • 7 to 12 months before fundraiser – This is when you are spreading the word about your organization because you’re hosting networking events. HOW you do this is important.
  • 6 to 1 month before fundraiser – This is when you change to every other month for networking events, and spend time with a core group of people who are instrumental in achieving your success.
  • 1 month to the day of fundraiser – This is the month when you are looking past the fundraiser and what happens afterwards.

SOAR works with corporations and non-profits to put together Collaborative Networking Events.

SOAR is…here!

Timely investments are HOW you spend your time. The value of follow up…PRICELESS

 

Fundraising Events – Good for the Heart

Amazing people do amazing things. Raising money comes from the heart and in this case, gives to the heart.

This morning I met with the Executive Director for the American Heart Association in Colorado Springs. She is focused on her goal of raising more money than they’ve ever raised before. I asked her to tell me about the events she has planned and it was truly spectacular to hear how she is engaging the networking arms of people. She understands the value this adds to her efforts. SOARing to new heights with the help of others is what I like to say.

Her agency has three main fundraisers, and many other outreach programs. It did my heart good to hear about the free CPR class they did this past weekend. The local office has made it their goal to teach everyone they can how to save a life through CPR.

The Heart & Stroke Walk is coming up in June in Colorado Springs. Details can be found at CSheartwalk.org/

The event, which really grabbed my attention was the “Go Red For Women” campaign coming up in September. The event is a day of education and networking. The importance of networking for fundraising is what I preach – share – discuss. It was wonderful to talk with someone who is seeing the success by including it within their fundraising initiatives.

We can walk and we can talk. I have a headset and the ability to walk at anytime. How about you? Shall we kill two birds with one stone and get on the phone to discuss how to bring networking into your fundraising program? This is between friends. I am not charging anyone for this. There are no strings attached. We learn best from each other and open communication.

Check things out on Facebook: SOARwithnetworkfundraising.com and gaylegross.com/ Meet up with you there. We increase potential when we learn from others.