Basically, “in the bag” means your fundraising is secured! You know it’s true because you’ve already accomplished the goal. Whew – a sigh of relief.
Last quarter of the year…is it really in the bag or are you kidding yourself?
As a nonprofit, it can be hard to focus on year-end goals when it’s only August. You undoubtably wear many hats in the organization. It can be even harder to decide what you need to do to achieve success when you’re still trying to meet Q2 or Q3 financial goals. Q4 builds powerful momentum for 2019. Speaking of ways to do this:
1. HAVE A CONSISTENT STORY TO SHARE
A story builds trust in your mission. It has the potential to increase donations when the story is one people repeat to others. The same story has time to build momentum, and you’ll also save resources when you avoid creating something new. ALL. THE. TIME.
2. CUSTOMIZE HOW YOU COMMUNICATE
A donor is different than someone new learning about your program. Look at your connections and specifically at your monthly donation amounts. Align the way you communicate with different donor segments. Check your social media accounts to see which posts get the most engagement, and build articles for newsletters and subsequent posts based upon those topics. Share with people donating to your organization (time, money, resources).
Customizing communication increases trust in your organization.
3. APPRECIATE DONORS AND VOLUNTEERS
Connect with highly engaged donors and volunteers, who frequently support your mission. They are your advocates. They share your mission with others in a GOOD way when they feel respected. Now is the time to make sure there’s a program of appreciation in place, which is well-developed within your organization.
4. CONNECT WITH BUSINESSES AND SPONSORS
Increase awareness and revenue for your nonprofit when you grow the awareness of your organization within your community. Meet with people and share your mission. This is not asking people for donations unless they are ready to give.
Get to the top of your market because people have confidence and trust in you. Take the test! Prove it. Here’s a quick way to decipher your trustworthiness:
- Do you serve the best interests of others?
(Not your own interests)
- Do you communicate all the information people need to be successful?
(Don’t make assumptions about what you think “they can handle”. Leaders who underestimate the intelligence of their teams generally overestimate their own.)
- Do you keep your commitments?
(Leaders must watch their words because even a casual comment can be interpreted as a commitment.)
Keeping commitments is very important to establish trust.
SOAR is dedicated to helping businesses, non-profits and donors build community. Email us at firstname.lastname@example.org with questions.