Step one: One person decides they want to spearhead the cause marketing program in their community and they are backed by their company to explore the ROI. It’s a perfect opportunity for a community relations person in a marketing department. It's the way to develop a lasting, sustainable way to improve business, and it comes out … Continue reading The Business to do it First in a Community WINS!
You have choices to make. You weigh the options while educating yourself. You make a choice. This is an ideal scenario but it's not always the way it goes. A corporation growing market share (AKA raising money) often limits their options to what they've always done and then expects different results. You've probably heard a … Continue reading Raising Money? A Result of Good Choices.
Increasing market share naturally happens when relationships are established and then cultivated to be effective, as well as, sustainable. Networking opens doors and then it's time to look beyond the simple connection to determine the deeper dive, which establishes opportunities for giving back. SOAR is a system anyone can learn and implement to be more … Continue reading Building Networks to Raise Money is Looking Beyond the Simple Connection
1.) KNOW the person/organization you're asking. AND, know why they will say yes when you ask for a donation. Ideas for getting to know them: Invite them to attend activities you're hosting (when you're not asking for money or anything else in return) so you can talk and learn Take a genuine interest in the … Continue reading The 8th thing to do when asking for money!
"The more people you know, the more places you'll go." Sounds like a familiar quote, right? It's close but not quite the same as Dr. Seuss (if you're wondering). Building networks goes hand in hand with raising money and increasing market share. Take the text literally. The more people you know and share your message … Continue reading Raising Money & Building Networks!
Raising money - it's a cakewalk! Certainly you can make money doing a cake walk** but what we're talking about now is "making it EASY to raise money." Making sure it's a piece of cake. Setting things up so raising money happens without too much effort. Finding the SWEET spot. What does it look like? … Continue reading Reaching Fundraising Goals
You've heard a watched pot never boils. Let's just say you're fundraising and pushing to fill the pot. You're watching, watching, watching and not seeing the huge increases you were hoping for. The best time to raise money is when you're not needing to raise money! Watching the pot and expecting it to grow at … Continue reading The Best Time to Raise Money Is…
Volunteers and outreach. They were the same two things you were thinking of, right? Great minds think alike! Volunteers and outreach improve fundraising. You're nodding and saying, "Okay, but how is the volunteer who's helping us file papers in the office going to help us raise money?" First - he/she is filing and you're not. … Continue reading What Two Things Improve Fundraising?
Do you believe resolutions help you raise money? We think of making resolutions for the new year and here we are - already IN 2018 for a week!! Literally, making a resolution is the act or process of resolving. We often think of ways to improve our lives at the end of a year for the … Continue reading Resolutions Raise Money
A non-profit has many things to focus on and first and foremost it is the service they offer to help others. The mission is most-important - NO DOUBT! There's also no doubt when it comes to raising money. A non-profit generally has the majority of their funding acquired through grants and donations. There's NO DOUBT … Continue reading “NO DOUBT” – A Sign for Raising Money