Category Archives: Increase market share

Peak Art Adventure – Woodland Park, Colorado

This event is a collaborative fundraiser for three nonprofits.

Peak Art Adventure in Woodland Park is July 26 – 31, 2020. Interested artists check in here: Link to see opportunities

People interested in enjoying the week’s activities purchase an art passport. Only 70 passports are available. Interested people check in here: Link to see passport opportunities

Peak Art Adventure includes:

  • Plein Air Painting
  • Art Classes
  • Studio Tours
  • An ART Walk among Woodland Park businesses
  • A reception to showcase the week of art where the public votes for their favorites

Collaborative Fundraisers = Marketing Bonanza

Annual Marketing Partnership = 12 months of exposure among participating organizations during Collaborative Fundraisers and through a variety of activities.

See the current partner packet – it changes daily –https://marketingbonanza.eventbrite.com

Current “Marketing Bonanza” Opportunities in Teller County, CO:

  1. Social Media Training with Kevin Knebl – April 30, 2020, SEE MORE
  2. Old Fashioned Fourth of July Celebration – July 4, 2020, SEE MORE
  3. Peak Art Adventure – July 26 – 31, 2020, SEE MORE
  4. Potential Expo – October 2020, Details coming soon!

Email: iwantto@soarwithnetworkfundraising.org with questions.

Kevin Knebl presents a live training about Social Media in OUR Backyard – Woodland Park, Colorado – September 24, 2020

Partner, get in on the Marketing Bonanza, and get 2 – 6 tickets to the event with Kevin. (See current Marketing Bonanza benefits here: https://marketingbonanza.eventbrite.com

The Nonprofit Cooperative of Teller County brings Kevin Knebl to the stage on September 24, 2020. Participants get valuable training with the opportunity to buy into the day at three rates ($45, $135, or $270):

See options for ticket purchase at: http://kkinthehouse.eventbrite.com

Kevin Knebl is an International Speaker, Author, Trainer and Joie de Vivre Coach™ whose clients include small, medium and Fortune 500 companies. He’s an in-demand, leading authority on Social Selling, Relationship Marketing, LinkedIn and Twitter with a healthy dose of Personal Development and Humor blended in for good measure for conferences, conventions, company trainings, and many other events.

Other activities include a session on marketing via YouTube and how to use the platform for marketing. This is brought to you by Pete Treloar.

The April 30th event is sponsored by the “Driving Partners” Heuberger Motors/Heuberger Suburu, Kevin Knebl, and the Edgewood Inn. The “Community Circle” has formed with A-Z Storage/Peak Price Real Estate with Karen Schaefer, and the Nonprofit Cooperative of Teller County.

Sponsorship packages are available. Email iwantto@soarwithnetworkfundraising.org to learn more, 719-233-9902

More Fundraising Ideas

  • Paper calendars are still hanging on people’s walls. Determine what you think would sell in your market – only get a limited number of calendars printed – take orders now and deliver in December
  • Offer a training on something and collect money from people for attending. Usually, there’s a professional out there willing to train in return for a small fee and the opportunity to sell something during the training
  • Canvas shopping bags work well when you partner with a shopping district. Woodland Park Main Street has cornered the market on this idea in their small town. They include coupons in the bag from participating businesses and then they sell the bags at other events for $10 – $15, woodlandparkmainstreet.org
  • Write a book about the history of your organization – or another popular subject. Self-publish and sell the book. This also works well with cookbooks
  • Find a way to share your mission by including others. The Mountain Top Cycling Club in Teller County has a “Bike the Night” to bring families out for a bicycle ride. People pay for the opportunity to participate, they get a glow in the dark t-shirt, and have a pizza party after the ride – mountaintopcyclingclub.com
  • Host a festive gathering for families. The Made for More project has a colorful pumpkin festival coming up. This is when the community comes together to celebrate the harvest of pumpkins – madeformoreproject.org

Think of your fundraisers as a way to market your organization. Sometimes, a fundraiser takes time to catch on. The first time you do it may not be as exciting because the results were not what you expected but if you keep a positive attitude, plan for the next time, and learn as you go – things always get better.

Training Others to Advance your Mission

First of all – determine your mission. This is usually the top priority of your role with an organization. Let’s just say it’s to raise money since SOAR is all about lifting people up to help them be successful with fundraising.

  • Who are you looking for? Determine this. What is the role you hope to attain in order to achieve your mission?
  • What kind of acquisition tools are available? Determine this. How can you implement these tools while adding additional tools to make your program special?
  • Bringing a person on board to fulfill your mission includes retaining them. What perks do you offer? Training is a key part having a person feel comfortable in their role. Regular conversation is another.

Training is ongoing and it’s helpful to provide a “new hire” packet, so to speak. This packet includes all of the information a person needs to know in writing. It shares the time commitment a person has signed up for and outlines their participation.

Training at meetings are universal and 1:1 meetings are personal. Making sure to cover both is a way to keep people in the know and on a broader scope when need be. The broader scope takes over when you’re wanting someone to cover another person’s role in their absence. It’s easier to do when everyone on your team knows what’s going on behind the scenes.

In summary – share your mission with people who are able to help you expand your market. In the end, market share is fundraising.

Fundraising Grows when you SOAR in a V-formation

Volunteer commitment grows when a volunteer feels they are an important part of a successful program. SOAR works with nonprofits to develop the V-formation of fundraising. The giving back scenario matches the same practice of birds flying in a flock.

Set up a time to talk about developing your very own V-formation of volunteers.

The V-formation – the volunteers you bring into the “flight pattern” of your organization.

#SOARwithNetworkFundraising allows #fundraising to become the central focus in everyday activites WITHOUT it being the only thing you talk or think about!

Nonprofits – Beat the Odds of Fundraising by Being Cooperative

Beat the odds. Fundraising can be difficult, especially in a small community or micro community within a large city.

Getting the YES to a donation takes time and energy. Many times, there tends to be a fear of losing between nonprofits. This ultimately fractures relationships and makes fundraising a competition.

Nonprofits come together to form the Nonprofit Cooperative in successful fundraising communities. There’s sharing of resources and trainings. Collaborative Fundraisers make raising money easier and more successful.

To learn more about doing this in your community, send an email to the founder of SOAR, Gayle Gross, at iwantto@soarwithnetworkfundraising.org

Or, schedule a call! to make it easier for us to answer your questions quickly.

Check the fundraising credits you’ve earned

Check the list below – add up 61 credits – get a call with SOAR’s Founder at NO COST. Ready to schedule your call? Click Here!

We have a volunteer program (7+ volunteers)2
We host an annual volunteer appreciation event3
We have volunteer job descriptions and we distribute them5
We have a volunteer training program5
We have a system for tracking volunteer hours8
We have a social media presence (2+ networks)8
We schedule regular posts on social media (3+/week)10
We have regular events scheduled for fundraising 10
We have a fundraising plan10

Add more points…

Talk to 3 people you meet today about your organization’s mission8
Invite someone to visit your organization for a tour of services; schedule the date8
Call a major donor to say hi; keep the call short; don’t ask for a donation8

What your credits earn:

20-minute fundraising call to discuss tweaking your program for greater success61
Newsletter or Social Media Assessment61
50-minute fundraising call to discuss 3 initiatives to help you reach your $ goal85
Donor Letters – SOAR provides templates and feedback on three types85
Marketing Design (flier, rack card, postcard)105
Social Media Training (LinkedIn, Facebook, Twitter, Instagram)105
Training for Setting up and Using Facebook for Events & Fundraising105
“Your Nonprofit Story” – SOAR helps you create a powerful message250
Fundraising Plan (one year)250
Fundraising Plan (three years)450
Volunteer Program Development (three months of coaching)450
Annual Leader’s Program  – One Year of Coaching on Your Fundraising Program950

YOU CAN PURCHASE CREDIT TOO, 1 credit = $1

Schedule your discovery call – no cost – click here! or email iwantto@soarwithnetworkfundraising.org

NEW Fundraising Ideas Help You SOAR!

People get tired of doing the same old things. It’s time to get innovative with how you raise money. We have creativity in abundance at SOAR. We suggest you base your next fundraiser on the things your community likes to do. If you’d like advice on an idea, email iwantto@soarwithnetworkfundraising.com. We are happy to provide feedback!

SOARful ideas:

  • Run a contest on social media to engage your current donors while increasing your donor base. A photo or video contest will have participants sharing their work while bringing more traffic and attention to your cause. Make it a public vote to determine the winner and now you’ve increased traffic to your page. People pay a small fee to participate and then they pay to have their photo/video posted with you for a number of times. 5X is free, 10X – small fee, 20X – higher fee, and so on. Make a menu of opportunities you can offer for a fee and watch how fast it grows.
  • Develop a puzzle describing your mission. Then, sell the puzzle to people who love the work you do. Offer a competition so the puzzle buyers bring friends/family together at their home for putting the puzzle together. They take a photo when beginning the puzzle and at an allotted end time. At the end of the contest period, the group with the most pieces fitting in during the allotted time wins the prize. The benefit: your message is shared over and over again to the groups putting the puzzles together! You could also sell “clues” ahead of time. These clues will help the people put the puzzle together.
  • Sell an experience. People living in a mining district sell an SUV trail ride to visit an old mine. If there’s a racetrack near you and someone you know has a cool car – make it about being a passenger for a couple of laps around the track. This is also a great opportunity to partner with another business in your area actually in the business of providing “experiences.”
  • Parade coming up? A person could buy their spot on a float your organization is entering.
  • This is fun. Get some friends together and go on a mobile scavenger hunt. The first one back with all things on the list wins! Add a price to participation and prizes.
  • Have a digital scavenger hunt. Think of creative, funny pictures you could take with people in the community. Make a list and share with those who pay to participate. Add prizes and a closing event…fun, fun, fun.
People love puzzles and a competition makes a great fundraiser.

There are many ways outside of the traditional fundraiser to raise money. It could be a “new” activity that hangs on for a couple of years because you continue to expand on it. In fact, allowing an activity to grow naturally is the best way to create a sustainable program.

Good luck!

Email iwantto@soarwithnetworkfundraising.org OR, schedule a call to get your fundraising questions answered.

Taking it Easy on Donors

Donors have a giving heart. They are asked more often than not to consider giving. Ask a donor, “What can I do for you?” and they will probably sidestep the conversation. It’s not something they’re comfortable discussing. It’s not supposed to be about them in their mind because it’s about others.

Understanding how a donor feels is important. You show a quality mindset when you take time to understand their intent and then provide opportunities for them to benefit. It is a nice way to “give back.” These six powerful words, “what can I do for you,” have the ability to transform a situation. It’s a way to shift the discussion and put the energy back on making someone else happy. In this case, it is your donor.

Consider this – more than half of all people who visit a nonprofit’s website do so from a mobile device according to Mobilecause.com. This is an old statistic so the numbers are much higher now. What does your website look like on a mobile platform? Check it out on your phone and make sure it is user-friendly. Is there a donor button? It’s not just about having a “donate now” button because a “donor” button is more about the emotional component of why they give. A donor button is about telling your story, and also about sharing with donors the benefit of why giving to your organization is important. The button explains what’s in it for them? This is that uncomfortable situation again. But, it’s true. What’s in it for them? They can feel good about giving to a cause and get a spiritual kudo just about anywhere. They can get a tax benefit for specific kinds of donations. Sure, this works. But, they can also GIVE to any organization to get the same rewards. Why would they give to yours?

Setting yourself up for success begins on the backend. It’s your opportunity to set the stage first. Begin by doing this:

  • Check your mobile platform for your website’s format and message. This is the the way most people are seeing you. Connect with your website designer as necessary to update for mobile changes
  • Be up to date on social media, other online sites, and with phone messaging systems. Call yourself and your answering system through the office. What message do you hear? Do you have recent posts on social media and on your website? It takes time and is often put on the bottom of the list. Dedicating a couple of hours each week to this process, or finding a volunteer to do it, makes the world of difference in the end
  • Make a list of the ways you’re giving back to donors and add to the list while remembering, each donor is different and it takes some time to discover the intricacies of what’s most important to them. This is about taking the time for discovery and then taking the time to establish a plan to let your donor know they are your most important asset.

The people you serve are most important to your mission. The people who help you serve are your greatest asset. An asset is the people volunteering, working for you, or those who provide a means for your service. A donor, a sponsor, or a foundation provide the means by giving money for your mission to continue. Taking it easy on donors is key to your success.

For additional information on coaching through the fundraising process – connect with SOAR with Network Fundraising. The programs are cost-effective and focused on your mission. There’s not a cookie-cutter approach to taking it easy on donors, providing the right message or opportunities to be involved, and engaging the public. Each situation is different. SOAR coaching offers the training and then the follow up. The Leader’s Program creates sustainability through a year-long program. Click Here!

Schedule a call or send an email to iwantto@soarwithnetworkfundraising.org