Category Archives: Marketing

Peak Art Adventure – Woodland Park, Colorado

This event is a collaborative fundraiser for three nonprofits.

Peak Art Adventure in Woodland Park is August 1 – 6, 2021. Sign up to receive information as the event develops. Click here!

You’ll receive information related to being an artist at the event or receiving an Art Passport to visit the artists’ activities during the week.

Peak Art Adventure includes:

Plein Air Painting
Art Classes
Studio Tours
ART Walk among Woodland Park businesses
A reception to showcase the week of art where the public votes for their favorites

Kevin Knebl presents a live training about Social Media in OUR Backyard – Woodland Park, Colorado – 2021

Partner, get in on the Marketing Bonanza, and get 2 – 6 tickets to the event with Kevin. (See current Marketing Bonanza benefits here: https://marketingbonanza.eventbrite.com

The Nonprofit Cooperative of Teller County brings Kevin Knebl to the stage in 2021. Participants get valuable training with the opportunity to buy into the day at three rates ($45, $135, or $270):

Kevin Knebl is an International Speaker, Author, Trainer and Joie de Vivre Coach™ whose clients include small, medium and Fortune 500 companies. He’s an in-demand, leading authority on Social Selling, Relationship Marketing, LinkedIn and Twitter with a healthy dose of Personal Development and Humor blended in for good measure for conferences, conventions, company trainings, and many other events.

Other activities and trainings are included.

The event is sponsored by the “Driving Partners” Heuberger Motors/Heuberger Suburu, Kevin Knebl, and the Edgewood Inn. The “Community Circle” has formed with A-Z Storage/Peak Price Real Estate with Karen Schaefer, and the Nonprofit Cooperative of Teller County.

Sponsorship packages are available. Email iwantto@soarwithnetworkfundraising.org to learn more

More Fundraising Ideas

Paper calendars are still hanging on people’s walls. Determine what you think would sell in your market – only get a limited number of calendars printed – take orders now and deliver in December
Offer a training on something and collect money from people for attending. Usually, there’s a professional out there willing to train in return for a small fee and the opportunity to sell something during the training
Canvas shopping bags work well when you partner with a shopping district. Woodland Park Main Street has cornered the market on this idea in their small town. They include coupons in the bag from participating businesses and then they sell the bags at other events for $10 – $15, woodlandparkmainstreet.org
Write a book about the history of your organization – or another popular subject. Self-publish and sell the book. This also works well with cookbooks
Find a way to share your mission by including others. The Mountain Top Cycling Club in Teller County has a “Bike the Night” to bring families out for a bicycle ride. People pay for the opportunity to participate, they get a glow in the dark t-shirt, and have a pizza party after the ride – mountaintopcyclingclub.com
Host a festive gathering for families. The Made for More project has a colorful pumpkin festival coming up. This is when the community comes together to celebrate the harvest of pumpkins – madeformoreproject.org

Think of your fundraisers as a way to market your organization. Sometimes, a fundraiser takes time to catch on. The first time you do it may not be as exciting because the results were not what you expected but if you keep a positive attitude, plan for the next time, and learn as you go – things always get better.

Nonprofits – Beat the Odds of Fundraising by Being Cooperative

Beat the odds. Fundraising can be difficult, especially in a small community or micro community within a large city.

Getting the YES to a donation takes time and energy. Many times, there tends to be a fear of losing between nonprofits. This ultimately fractures relationships and makes fundraising a competition.

Nonprofits come together to form the Nonprofit Cooperative in successful fundraising communities. There’s sharing of resources and trainings. Collaborative Fundraisers make raising money easier and more successful.

To learn more about doing this in your community, send an email to the founder of SOAR, Gayle Gross, at iwantto@soarwithnetworkfundraising.org

Or, schedule a call! to make it easier for us to answer your questions quickly.

Taking it Easy on Donors

Donors have a giving heart. They are asked more often than not to consider giving. Ask a donor, “What can I do for you?” and they will probably sidestep the conversation. It’s not something they’re comfortable discussing. It’s not supposed to be about them in their mind because it’s about others.

Understanding how a donor feels is important. You show a quality mindset when you take time to understand their intent and then provide opportunities for them to benefit. It is a nice way to “give back.” These six powerful words, “what can I do for you,” have the ability to transform a situation. It’s a way to shift the discussion and put the energy back on making someone else happy. In this case, it is your donor.

Consider this – more than half of all people who visit a nonprofit’s website do so from a mobile device according to Mobilecause.com. This is an old statistic so the numbers are much higher now. What does your website look like on a mobile platform? Check it out on your phone and make sure it is user-friendly. Is there a donor button? It’s not just about having a “donate now” button because a “donor” button is more about the emotional component of why they give. A donor button is about telling your story, and also about sharing with donors the benefit of why giving to your organization is important. The button explains what’s in it for them? This is that uncomfortable situation again. But, it’s true. What’s in it for them? They can feel good about giving to a cause and get a spiritual kudo just about anywhere. They can get a tax benefit for specific kinds of donations. Sure, this works. But, they can also GIVE to any organization to get the same rewards. Why would they give to yours?

Setting yourself up for success begins on the backend. It’s your opportunity to set the stage first. Begin by doing this:

Check your mobile platform for your website’s format and message. This is the the way most people are seeing you. Connect with your website designer as necessary to update for mobile changes
Be up to date on social media, other online sites, and with phone messaging systems. Call yourself and your answering system through the office. What message do you hear? Do you have recent posts on social media and on your website? It takes time and is often put on the bottom of the list. Dedicating a couple of hours each week to this process, or finding a volunteer to do it, makes the world of difference in the end
Make a list of the ways you’re giving back to donors and add to the list while remembering, each donor is different and it takes some time to discover the intricacies of what’s most important to them. This is about taking the time for discovery and then taking the time to establish a plan to let your donor know they are your most important asset.

The people you serve are most important to your mission. The people who help you serve are your greatest asset. An asset is the people volunteering, working for you, or those who provide a means for your service. A donor, a sponsor, or a foundation provide the means by giving money for your mission to continue. Taking it easy on donors is key to your success.

For additional information on coaching through the fundraising process – connect with SOAR with Network Fundraising. The programs are cost-effective and focused on your mission. There’s not a cookie-cutter approach to taking it easy on donors, providing the right message or opportunities to be involved, and engaging the public. Each situation is different. SOAR coaching offers the training and then the follow up. The Leader’s Program creates sustainability through a year-long program. Click Here!

Schedule a call or send an email to iwantto@soarwithnetworkfundraising.org

Nonprofits Giving Back

Giving is something people do for nonprofits. Giving back is how the nonprofit returns the favor, so to speak. We feature in articles how people give back to others. It opens the door to a giving mentality, which is good in any walk of life. Interested in sharing how you give back? Send an email to iwantto@soarwithnetworkfundraising.org/ This opportunity is open to anyone! OR, Schedule a call

Operation Care International

Operation Care International is a homeless and impoverished ministry providing personal items, blue jeans, winter gear, bottled water and bibles in the streets of Dallas. Susie Jennings is the Founder and President of the mission. It all started with her mission to give blankets to the homeless under a bridge in 1993.

Susie, how does your organization give back to donors and sponsors?

We thank them with personal phone calls
We give them a photo album, which includes them serving at our event
We send a video and report of the event
We send testimonial videos
We put their names in event programs
We make them honorary chairs
We take them to lunch
We send cards on holidays and birthdays
We visit them
We ask them to be part of the program

Susie, what simple thing can a person do to create a feeling of community?

Bring personal care products in your car
Buy some gift cards from fast food restaurants and keep them handy
Have a directory of places where the homeless can go in your area
Connect the homeless to community services, which can help them

Susie, what does Operation Care International do?

Our signature event happens on the 3rd Saturday of December when we hold a birthday party for Jesus honoring our homeless and impoverished children and families in Dallas, Texas.

The heart of the ministry is sharing the love of God to the people.

On the day of the event we provide our trademark activity of foot washing; emulating the character of Christ and also:

Evangelism and prayer
Bibles
Socks and shoes
Medical, dental and vision services
Personal care items (toothbrush, toothpaste, etc.)
Clothing, coats, sleeping bags, blankets
Hot meals
Haircuts and makeovers
Praise and worship teams/Entertainers
Free phone calls
Homeless service providers (lawyers, jobs, housing for kids)
Toys
Back packs
Books
Food

Susie Jennings is the author of 31 Days of Mountaintop Miracles. She began Operation Care while also being a full time RN. Her story is amazing. Truly a life of miracles. Contact Operation Care at 972-681-3567 or info@OpCare.org

The Business to do it First in a Community WINS!

Step one: One person decides they want to spearhead the cause marketing program in their community and they are backed by their company to explore the ROI. It’s a perfect opportunity for a community relations person in a marketing department. It’s the way to develop a lasting, sustainable way to improve business, and it comes out of the goodness of your heart! It’s people to people marketing, relationship development, at its best.

SOAR opens doors for a new business owner to expand their market.

Look at this great list of perks you get when you choose to develop a nonprofit cooperative:

You are the only one being trained by SOAR in your county to implement the cooperative (as long as you remain in the program)
SOAR backs the program with 100% positive results for growing market share
You’re introduced to a philanthropic tool to market a business (cause marketing)
You learn a proven method to grow your market and achieve success
There are opportunities to create social impact
You’re guided to establish your role as the “Community Connector”
You become spotlighted as a prominent organization in the community because you’re giving in a sustainable way to a vulnerable segment of society
A reflection of change is prepared, through monthly progress reports, for the leaders of your company

Schedule a call or send an email to iwantto@soarwithnetworkfundraising.org

We help you:

Establish communications within your community for the cooperative
Put together an effective growth plan

WHY A NONPROFIT COOPERATIVE?

Small communities (county population under 30,000) have put together nonprofit cooperatives to enhance individual success through group success. It’s the philosophy of giving back in order to move forward. Gayle Gross, founder and CEO of SOAR with Network Fundraising, lives by this philosophy. She gives nonprofits in small communities an opportunity to create their own success by developing a cooperative program. This program is usually spearheaded by a business hoping to create social impact by becoming the “community connector.”

BENEFITS OF A NONPROFIT COOPERATIVE

The Nonprofit Cooperative relieves donor fatigue. People get tired of being asked over and over again for money. Imagine – you are the business, which relieves this stress for other people in town. They will admire your effort. You become a hero in their eyes. Your business becomes the one people frequent and refer people to.

Donor fatigue happens a lot in small communities. It’s where the ratio of nonprofits to potential donors is lopsided. It is quickly apparent, the Nonprofit Cooperative lessens burnout for fundraising professionals. There’s an immediate support system among peers, nonprofit events cease to overlap, and people in the community begin to see the benefit of their unity. Organizations gain credibility. Marketing is often done together and this helps to reduce costs for the nonprofits who do not have expendable income.

WHO BENEFITS MOST IN A COMMUNITY?

Everyone!

For-profit businesses have the opportunity to spearhead the program and they get in touch with nonprofits in the community. All nonprofits have their network of followers. The for-profit also becomes the “community connector” in their area, which is a powerful marketing tool
Nonprofits learn how to collaborate effectively to increase their bottom line. There’s greater awareness and opportunities
The community is relieved of donor fatigue

WHY LISTEN TO SOAR’S FOUNDER AND GET INVOLVED?

Why listen to Gayle? It’s in your best interest if you want to grow market share and make money. There’s proven success 100% of the time. It pays to know where your money is going and if it will have the most impact. Follow her plan and it is guaranteed to grow beyond your expectations.

Schedule a call or send an email to iwantto@soarwithnetworkfundraising.org

Nonprofits Collaborate in Teller County, Colorado To Create Impact

The Nonprofit Cooperative in Teller County, Colorado is a project of SOAR with Network Fundraising. Organizations represented at the meeting on January 8 were:

Mountain Top Cycling Club
Teller County Farmer’s Market Association
Woodland Park Farmer’s Market
Woodland Park Main Street
Colorado Phoenix Project
Junior Achievement of Teller County
Pikes Peak Rotary Club
Lighter Side of Christmas Parade
Woodland Park Wind Symphony
Teller Safe Harbor
Habitat for Humanity
Friends of Mueller State Park
UC Health
Friends of the Florissant Fossil Beds
Pikes Peak Historical Society
DayBreak – An Adult Day Program
Pikes Peak Lions Club
Our Lady of the Woods Catholic Church

Helping nonprofits develop into a collaborative effort is what SOAR is doing in Teller County. Organizations work together and create impact for their community through economic vitality. As a result of the meeting on January 8th, TCRAS changed the date of a fundraiser they have because it overlapped with something Habitat was doing on the same day.

Participants of the cooperative effort receive training on how to be impactful. It’s not a membership organization, it’s people who choose to work together for the better good of the organizations they represent.

Cooperative means everyone gets a vote, decisions are made as a group, and there’s greater potential for success while everyone works in tandem. Do you want to learn more about bringing this project to your small community? It increases exposure, opportunities, and market share (fundraising). Set up time to learn more about the program and how to be a participant. Email: iwantto@soarwithnetworkfundraising.com

Moving forward, an organization in the cooperative of Teller County has 23 opportunities to market their program. This includes attending trainings, collaborative networking events, participating in together-marketing campaigns, and attending happy hours.

The goal is to make SOAR’s project available in communities with less than 30,000 people. Be part of the movement and connect today.

Schedule a call or send an email to iwantto@soarwithnetworkfundraising.org

Corporations call fundraising “increasing market share.” Non-profits call it creating sustainability.