Make your next donation an investment!

You are often asked by non-profits for monetary donations. Usually, you’ll get a letter of thanks with an example of how the money was spent. This is standard practice.

What if you could invest your money in educating the non-profit on a proven fundraising system? This is what a bank did for non-profits in their community when they hired Gayle to sit on non-profit boards and help them raise MORE MONEY with “seed” money the bank provided.

Consider this – spend $150 or less for a non-profit you love to help them grow their market share. They can take that investment, and with the education they receive, raise more money than they ever did before. The system you’d invest with has proven results. And, the founder and trainer is a volunteer at heart. She wants to see every organization going through her program succeed.

Details on two programs for your investment!

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$129 covers the cost for a webinar series on a program, which has proven to double fundraising within four months. There are four sessions (relationship management for fundraising, networking, advocate/volunteer program, and a new fundraising idea). A person going through this program has the opportunity to join a quarterly mastermind call with other fundraisers and this is at no additional cost. They also receive a book about the program to help them after the webinars are complete. The fundraising professional gets a replay of the webinars to watch afterwards just in case they missed something. They can ask questions and have them answered via email, or Gayle may decide to make a personal call instead.

SOAR discovery$150 covers the cost for a SOAR Discovery Session. This is when the non-profit has a scheduled 1:1 call with Gayle (founder of the program) to discuss their current fundraising program. The goal is to analyze the systems in place and offer suggestions for tweaks to make the current program more successful. The organization leaves the call with three goals, and a timeline for achieving them.

Christina Freshman met with Gayle for the first time to discuss a fundraiser she has coming up. She was very excited after the meeting and the next time they saw each other they posed for the photo below.

Christina testimony

Investing your dollars for a webinar series or SOAR Discovery Session is a meaningful gift of education for the non-profit you love.  

For more information on investing in your non-profit through one of these services, please click here!

By clicking on the link above you receive an email with more information and the opportunity to purchase an investment for your non-profit!

Fundraising: Keep the Fire Going and Avoid Burnout!

Fund raisers have a tendency to burnout within a couple of years. It’s a tough job! There are so many moving parts and the kindling tends to weaken under the flame. When work, stress and pressure outweigh the enjoyment it causes a lack of energy and burnout surfaces.

How do you fight burnout?

  1. Delegate aspects of the program to your volunteers. New people bring different ideas. Delegating sounds easy enough but it does take a bit more work than just handing things over. There’s the letting go piece, training, and then being okay with how things are progressing. The fund raiser’s work doesn’t necessarily reduce but it does change and that can create a feeling of newness.
  2. Take each day in pieces! The full picture can be daunting. Small steps make adjustments easier. Keep a priority calendar and update it at the end of each day.
  3. Take a step back. I often talk about the V formation and how the lead bird falls back to let another bird lead for a while within a flock. You can do the same when you consider the V in V formation as volunteer. Stepping back empowers another person. It actually rekindles the flame and makes the program stronger in the end. This is not giving up your role but opening the door for someone to relieve you for the moment.

Let’s have some fun. We know what air does to a flame and I’m jumping into the ring of fire on this playfulness because I’m wearing my Air Jordans! The slogan “Just Do It!” comes to mind. Delegate, take each day in pieces, and work with your V (volunteer) formation to create success. It’s time to reduce burnout and go big!

High Five for Advocates in Fundraising!

The high five is when you’re in agreement on something. It may happen during celebration, or when there’s an idea floating around that’s been accepted. Even animals are trained to do the awesome gesture. It makes people smile!

Smile with me while I talk about Advocates, or the people helping you raise money. They are your volunteers. They share your information with the people they know, about the work you do, within their networks. At the end we will look at the HIGH FIVE, which are the five ways Advocates have said are the best ways for engaging them in your program!

Below are questions I was asked during a national conference call about Advocates a couple of years ago. I do not have the recording and so my answers are from the notes I wrote to prepare for the call. At the time there were 28 active Advocates helping us grow the fundraising program where I was working.

How do you recruit Advocates? They come through our networking events. We make sure to mention the Advocate program, and share the benefits of being involved. Our welcome person is an Advocate and they mention their role. Their excitement helps to engage others!

How do you train Advocates?  We provide all the materials they need to be successful. We visit with them over coffee and give them a description of the role, and the time commitment. They receive an Advocate packet, which contains all the information they need to share the mission with others. We also spend three months cultivating the relationship by having them involved in accomplishing tasks.

How do you manage Advocates? We host cultivation events outside of work at least one time each month. We send a weekly email that is fun! It is called the “Tuesday Pickle,” contains (clean) pickle jokes, AND serves as a reminder for people to invite guests to the next networking event. We have another Advocate connect with them to see how they’re doing. Sometimes there’s a mentor assigned. We ask them how they like to be recognized and what’s important to them. We follow through on those. We set expectations, provide tools for success, and they know the end goal. We empower Advocates to help us reach our goal by recognizing their strengths and giving them permission to use them.

Any other tips to share? Yes! Our strongest Advocates put together the following list after being asked, “What traits do WE look for in a person to find the perfect Advocate?”

  • A busy person
  • Passion about the mission
  • A leader
  • Relationship Builder – someone who networks
  • Willingness to try new things
  • Willing to stay in touch and communicate

How do you cultivate the perfect Advocate? You always maintain the mission of the organization and you do a HIGH FIVE!

  1. Train
  2. Invest in your Advocate and find out what motivates them (This is the “why they do what they do”)
  3. Develop a culture and get Advocates involved in events
  4. Show recognition and appreciation – ACKNOWLEDGE
  5. Camaraderie, inclusion, involvement

Good luck with finding the right group of people to help you move the mission forward. They are there, and they are ready for your high five!

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My best to you for a great day!

The Best Style For Raising Money

What’s in and out of style? We know things change and today, at a much more rapid pace than twenty years ago.

I was reading online this morning about an upcoming fundraiser, which has to do with alcohol consumption and using a school bus for transportation. Do you know the song, “The wheels on the bus go round and round, round and round, round and round?” Can you imagine eating outside a restaurant and a bus full of people under the influence of alcohol goes by singing the song loudly? Are you going to know they are in the process of raising money for charity? No. Are you going to have feelings about the school, which is named on the outside of the bus?

Another song is now top of mind…”Hop on the bus, Gus. Make a new plan, Stan.”

When you’re spending time developing a fundraising plan think about it from all angles, including how it might look to the donor you want to attract. A good plan considers these things:

  • How much by when?
  • Methods for raising money
  • Timeline for each method
  • Participants
  • Resources (current + what’s needed)
  • Tracking mechanism
  • Maintaining focus of your program with your team

I hope this article gets your wheels turning with thoughts on your fundraising plan! I certainly apologize ahead of time if your style involves school buses and, I won’t say the rest. This is another perspective to consider. Good luck with all you do today!

Be The Change

What does it mean to be the change? Do you have to be super strong? Change is a word, which just sounds heavy to me. Maybe I’m thinking of the change in the bottom of my pocket, AKA coins. They are annoying when there are too many. Certainly makes me uncomfortable. How about you?

Let’s think of change for this article as making a difference.

Have you ever known a person who could not take care of themselves and there were no family or close friends to help? You may have taken them to a non-profit for assistance. And, they were treated well while receiving the services they needed so desperately. As changes in funding threaten the vulnerable, more and more non-profits will seek connections within their communities. They will do whatever it takes to keep their level of service consistent. After all, change can be annoying, right? Imagine having the same routine for years and years suddenly go away. It is frustrating and there is a feeling of loss. Now, imagine it is something you need for your health and well-being. Now, your life is at risk.

It is time for people to BE THE CHANGE, which makes a difference for non-profit agencies in their communities. This is a great time for assistance to grow and awareness to increase. Some things you can do:

  • Connect with non-profits to become informed about the work they do
  • Ask non-profits to tell you what they need most
  • Connect non-profits to resources based upon what they need

These three things can make a huge difference when you consider the changes they can make.

Non-profits spend time getting their word out. They are going to be delighted to have someone come to them and say, “I’m here to learn about you.” Your ability to be the connector for them allows their work to continue when it matter most. Being the change to make a difference is a great gift of time, which makes everyone feel good. Homes are happier, lives are fuller, and things coming into your life are greater than before.

Blessings!