Category Archives: new business

The Business to do it First in a Community WINS!

Step one: One person decides they want to spearhead the cause marketing program in their community and they are backed by their company to explore the ROI. It’s a perfect opportunity for a community relations person in a marketing department. It’s the way to develop a lasting, sustainable way to improve business, and it comes out of the goodness of your heart! It’s people to people marketing, relationship development, at its best.

SOAR opens doors for a new business owner to expand their market.

Look at this great list of perks you get when you choose to develop a nonprofit cooperative:

You are the only one being trained by SOAR in your county to implement the cooperative (as long as you remain in the program)
SOAR backs the program with 100% positive results for growing market share
You’re introduced to a philanthropic tool to market a business (cause marketing)
You learn a proven method to grow your market and achieve success
There are opportunities to create social impact
You’re guided to establish your role as the “Community Connector”
You become spotlighted as a prominent organization in the community because you’re giving in a sustainable way to a vulnerable segment of society
A reflection of change is prepared, through monthly progress reports, for the leaders of your company

Schedule a call or send an email to iwantto@soarwithnetworkfundraising.org

We help you:

Establish communications within your community for the cooperative
Put together an effective growth plan

WHY A NONPROFIT COOPERATIVE?

Small communities (county population under 30,000) have put together nonprofit cooperatives to enhance individual success through group success. It’s the philosophy of giving back in order to move forward. Gayle Gross, founder and CEO of SOAR with Network Fundraising, lives by this philosophy. She gives nonprofits in small communities an opportunity to create their own success by developing a cooperative program. This program is usually spearheaded by a business hoping to create social impact by becoming the “community connector.”

BENEFITS OF A NONPROFIT COOPERATIVE

The Nonprofit Cooperative relieves donor fatigue. People get tired of being asked over and over again for money. Imagine – you are the business, which relieves this stress for other people in town. They will admire your effort. You become a hero in their eyes. Your business becomes the one people frequent and refer people to.

Donor fatigue happens a lot in small communities. It’s where the ratio of nonprofits to potential donors is lopsided. It is quickly apparent, the Nonprofit Cooperative lessens burnout for fundraising professionals. There’s an immediate support system among peers, nonprofit events cease to overlap, and people in the community begin to see the benefit of their unity. Organizations gain credibility. Marketing is often done together and this helps to reduce costs for the nonprofits who do not have expendable income.

WHO BENEFITS MOST IN A COMMUNITY?

Everyone!

For-profit businesses have the opportunity to spearhead the program and they get in touch with nonprofits in the community. All nonprofits have their network of followers. The for-profit also becomes the “community connector” in their area, which is a powerful marketing tool
Nonprofits learn how to collaborate effectively to increase their bottom line. There’s greater awareness and opportunities
The community is relieved of donor fatigue

WHY LISTEN TO SOAR’S FOUNDER AND GET INVOLVED?

Why listen to Gayle? It’s in your best interest if you want to grow market share and make money. There’s proven success 100% of the time. It pays to know where your money is going and if it will have the most impact. Follow her plan and it is guaranteed to grow beyond your expectations.

Schedule a call or send an email to iwantto@soarwithnetworkfundraising.org

Why people choose to SOAR & develop a fundraising community.

Increase fundraising because you increase market share. (i.e. 126% in four months and 371% within sixteen months)

“Like” the Facebook Group (free) – check in here

Schedule a call or send an email to iwantto@soarwithnetworkfundraising.org

Relationships with Grantors – Four Tips

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We love this statement by Amy Clinton, “The overall success of a grant writer should ultimately be measured by whether or not the organization for which that person is writing grants is building relationships and program credibility with funders and achieving incremental increases in grant funding revenues.”

Recently, an organization in our community saw the deletion of a grant they depended on. It was something they had received for years and at the end, the $125,000 they received last year, just went away without warning. That destroys programs and, it did! The program it funded was shut down.

Relationships and program credibility – how are you building them?

Tip #1: Share your message as often as you can with as many people as you can in the most-effective way.

Tip #2: Offer opportunities for people to be involved in your program and even invite the people within the organization/foundation granting money. They are not likely to attend but will appreciate the thought of inclusion to see how their money is being used.

Tip #3: Accept the way people participate in your program. This helps you to keep momentum going and maintains a positive perspective. A happy person says good things and can provide a testimonial for you later on. This looks good on applications.

Tip#4: Respect and appreciate everyone within your community. By this, we mean anyone associated with your mission and your organization. The same is true with those organizations offering similar services. Maintain the feeling of abundance. There’s enough to go around. Be thankful. SOAR (acronym for relationship development, which is outlined above).

Consider the following data, also provided by Amy Clinton (see her full article):

1. If an organization is submitting applications to already-established funders who know them well, they can expect:

a. For existing programs, high success rates, up to 90 percent
b. For expanding existing programs, good success rates, up to 80 percent
c. For new programs, lower success rates, generally 30 to 40 percent

2. If submitting applications to NEW funders, an excellent success rate would be 30 to 40 percent

3. If submitting applications to a combination of existing and new funders, an organization should expect a success rate of between 50 and 60 percent.

#soarwithnetworkfundraising assists organizations and individuals when they are determining the best way to GROW Community among their constituents. Increasing market share and raising money goes hand in hand. It’s easy when you choose to SOAR.

Fundraising Goals – In the Bag!

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Basically, “in the bag” means your fundraising is secured! You know it’s true because you’ve already accomplished the goal. Whew – a sigh of relief.

Last quarter of the year…is it really in the bag or are you kidding yourself?

As a nonprofit, it can be hard to focus on year-end goals when it’s only August. You undoubtably wear many hats in the organization. It can be even harder to decide what you need to do to achieve success when you’re still trying to meet Q2 or Q3 financial goals. Q4 builds powerful momentum for 2019. Speaking of ways to do this:

1. HAVE A CONSISTENT STORY TO SHARE

A story builds trust in your mission. It has the potential to increase donations when the story is one people repeat to others. The same story has time to build momentum, and you’ll also save resources when you avoid creating something new. ALL. THE. TIME.

2. CUSTOMIZE HOW YOU COMMUNICATE

A donor is different than someone new learning about your program. Look at your connections and specifically at your monthly donation amounts. Align the way you communicate with different donor segments. Check your social media accounts to see which posts get the most engagement, and build articles for newsletters and subsequent posts based upon those topics. Share with people donating to your organization (time, money, resources).

Customizing communication increases trust in your organization.

3. APPRECIATE DONORS AND VOLUNTEERS

Connect with highly engaged donors and volunteers, who frequently support your mission. They are your advocates. They share your mission with others in a GOOD way when they feel respected. Now is the time to make sure there’s a program of appreciation in place, which is well-developed within your organization.

4. CONNECT WITH BUSINESSES AND SPONSORS

Increase awareness and revenue for your nonprofit when you grow the awareness of your organization within your community. Meet with people and share your mission. This is not asking people for donations unless they are ready to give.

Get to the top of your market because people have confidence and trust in you. Take the test! Prove it. Here’s a quick way to decipher your trustworthiness:

Do you serve the best interests of others?
(Not your own interests)
Do you communicate all the information people need to be successful?
(Don’t make assumptions about what you think “they can handle”. Leaders who underestimate the intelligence of their teams generally overestimate their own.)
Do you keep your commitments?
(Leaders must watch their words because even a casual comment can be interpreted as a commitment.)

Keeping commitments is very important to establish trust.

SOAR is dedicated to helping businesses, non-profits and donors build community. Email us at iwantto@soarwithnetworkfundraising.com with questions.

Understanding Corporate Giving

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By Gayle Gross

Companies are more cautious about revealing too much about their philanthropic activities, for fear of:

being inundated with requests they cannot fill.
raising the expectations of potential beneficiaries in a good year.
angering shareholders who may perceive the company’s charitable activity as giving away profits, or who don’t approve of the organizations or causes supported.
losing public support by giving to something considered controversial.

http://granspace.org is a great resource. The information above was borrowed from their website for this article.

Companies giving gifts requires a delicate balance. Engagement on behalf of the non-profit is important PRIOR to an ask.

I worked for a bank and EVERYDAY new requests for donations came in. EVERYDAY is not an exaggeration. I could add 1 – 3 new requests every day and on average it would still be correct. People the bank didn’t know came walking in the door with all of the right tools. The request letter, statement about their need, and a brochure about themselves.

Eventually, companies get the the point where there has to be a “giving back” component to the ask. What is the non-profit giving in return? Over time a strategic system began to develop at the bank. In 2017 the system was named and training others on the program began. There’s one catch. YOU have to SOAR and not be afraid to leave the ground!

At the bank, giving changed. Requests came in and they were strategically organized by which ones we could truly help. The reality was, we didn’t have a lot of money to give at the time. Instead, we did something new. The request would be for $5000 and we’d give $1000 along with resources (training) on how to fundraise $4000 more dollars. I’d sit on non-profit boards, and represent the bank through development functions. In the end, everyone grew market share! People saw the bank helping others in a new way.

SOAR goes above the basics for fundraising and lifts organizations into collaborative partnerships. Businesses, large and small, partner with non-profit(s) to create social impact where everyone benefits.

See what SOAR is…

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Gayle Gross is the founder and CEO of SOAR. It’s time more businesses connect to increase market share. Collaborative Networking Events are making it happen! Email Gayle to learn more: iwantto@soarwithnetworkfundraising.com

Ready to Give Up on Fundraising? TALK

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Have a simple conversation. There are two kinds – Motivational and Informational. They are both important when you’re ready to throw in the towel. You make these conversations happen in order to increase your enthusiasm.

Motivational conversations are with people who are:

Supportive of our mission – who is that? Can you think of a couple of people who are interested in the work you do?
While thinking of names think about – is this person positive? Are they going to see things from a good perspective? Ask yourself – will they raise my spirit?
Creativity is important. A person with the ability to see the big picture and come up with ideas to help you get through the valley of doubt. KEY player!

Informational conversations remind us why we do what we do. They also increase our desire to achieve success because they happen when we are sharing our mission with others. These conversations are with people we interact with spontaneously. They are:

People in stores, at restaurants, coffee shops, at the park and anyone we begin a conversation with while passing by.
Members of groups where we spend our time. This could be at work, church, during extracurricular activities and hobbies, or at networking events.
Someone we talk with at events and parties.

A conversation reminds you why you do what you do and how important your role is. NO DOUBT there are times when the amount of dollars you have to raise is overwhelming and you’d rather shut down and run to where there’s comfort. Go there, for sure, but only for a short time. Consider it an opportunity to refresh.

Need a good conversation? Schedule a complimentary motivational call with SOAR. See our calendar.

SOAR with Network Fundraising helps people all of the time! Here’s a Feb. 2018 testimonial:

Learning to Raise Money

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How fast are you learning to use social media, hash tags, and your phone for everything?! It’s a necessity when doing business these days. What if your job is raising money? How you use the tools improves your chances for being successful. Learning is education and systems are easy to learn when they are introduced step by step.

At SOAR with Network Fundraising there’s a proven system, which works for raising money in any community. You are encouraged to learn more. And, if you want to talk 1:1 then send an email to iwantto@soarwithnetworkfundraising.com and let us know!

Raise Money Fast

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What’s the simple truth? Buy-in! When people believe in what you’re doing and they can see you’re also interested in their mission, it’s win/win.

Raise money fast by putting together opportunities for people to network with each other. Think about it – networking events – they bring people together AND people like them. You’re not asking for anything in return at these events. It is about spreading your word and creating opportunity for your guests so they can also share their message. There’s nothing selfish about it. Open the doors, let everyone share, and open people’s hearts to what you do.

You may/may not know how to get started with planning a networking event. Here are some ideas.

Choose a comfortable location where you can have people min n’ mingle in one area while you’re also presenting to a closed group in a different area.
Put together a four-part program where there’s an MC (2 min. intro), a person sharing updates and letting everyone in the room introduce themselves (10 min.), a person or two sharing a story about your organization (4 min. each), and the MC closing out the session. In total, this program is less than 30 minutes.
Group two of your programs, like the one discussed above in #2 around a networking opportunity AKA mix n’ mingle. Basically, program/mix n’ mingle/program. Everyone at the two programs comes together for the mix n’ mingle in the middle, which is the actual networking portion of the event.

When your program is solid and you have processes in place for bringing advocates (volunteers telling people about your mission) on board then you are on track for raising money fast. It all begins with your networking events where people choose to become deeper involved in your mission. THE KEY is to be ready for advocates. Learn more here!

When Fundraising Comes Easy

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It’s not for everyone – have you heard those words before? Here’s a question for you – is it hard to raise money or do you find it easy? Be honest. It’s Monday morning and maybe you’re working today. You have appointments each day this week with different people you’re cultivating. What’s your biggest challenge in preparing for the visits? Here are some tips:

Know the person you’re meeting with
Outline the steps ahead of time to get you to what you want
Be ready with “next steps”

Fundraising comes more easily when people are prepared. A fundraising plan, all laid out, is a great thing to have in your back pocket (figuratively speaking), for everyone you know. The person being asked to consider a gift – also has to be prepared. Let’s be honest. People around you know your job. They expect at some point to be asked.

Fundraising comes easy to a fundraiser when the person they’re planning to ask is ready to give. The only way to know that is to know the person!

What Two Things Improve Fundraising?

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Volunteers and outreach. They were the same two things you were thinking of, right? Great minds think alike! Volunteers and outreach improve fundraising. You’re nodding and saying, “Okay, but how is the volunteer who’s helping us file papers in the office going to help us raise money?”

First – he/she is filing and you’re not. That’s the first helpful thing. Your job is raising money and it’s difficult to do that if you’re filing papers instead of talking with people.

Second – he/she knows people to share your message with.

If you’re like most people you spend time training volunteers to do whatever your non-profit needs and it is time-consuming! It sure is. The best volunteer is actually an advocate who shares your message with others because they are a part of your fundraising team.

You’re skilled in what you have to do. What if I told you it doesn’t have to be so hard? What if you could have two new volunteers every week for the next month who are helping you spread the word about your mission?

To put it simply – volunteers are the main solution to picking up momentum in your fundraising program. They just are. How you bring people on board is your recruitment process. How you maintain them is your retention process. Spending time in these areas will help. Then – the outreach will come.

It’s a process – anyone can learn and use!

SOAR with Network Fundraising is a system for raising money. There are two opportunities to be educated. They both include a personal connection with a fundraising consultant. To learn more – click here!