Vehicles for Raising Money!

Individual giving, group giving, and organizational giving are three of the vehicles people use for donating money nowadays. This is important to know when you’re establishing ways to share your information with people who may be potential donors. These methods become vehicles for your success when you let people know your organization is an option.

Individual: This is when someone gets directly involved in your mission. Usually, there are obvious reasons, which make this happen. They may have a  personal connection through a family member or friend. Other times, it’s not so simple.

Group: This is when someone chooses to be part of a group giving campaign. It may be dedicating an amount of money for someone completing a task. The one that comes to mind is a “run” where a person contributes so much per mile when it’s completed. It’s a sponsorship, so to speak.

The popular giving campaigns would fall into this category. Many people are now giving their donations through “Giving Tuesday” because it touches the organizations, which are tried and true and have taken the steps to market themselves. This is always the Tuesday after Thanksgiving – https://www.givingtuesday.org/

In Colorado there’s the Colorado Give campaign. Last year, https://www.coloradogives.org/ raised nearly 34 million dollars in twenty-four hours. This is the first Tuesday in December this year.

In Colorado Springs there’s the IndyGive campaign where 75 non-profits learn how to market their organization while also encouraging people to donate during the two month campaign. https://indygive.com/ 

The last one mentioned here – also in Colorado Springs – is the Empty Stocking Fund. this event has been around for thirty-three years. It will run Thanksgiving Day through January 19, 2018. 100% of the funds go directly to agencies to support those in need thanks to the sponsors. https://www.fillanemptystocking.org/about-the-fund/

Organizational: This is where people are contributing on the level of sponsorship. They may donate money and receive a product in return. Many times a business will purchase a “table” at a fundraising event and people from the business will attend. Sometimes, the people sitting at the table also contribute personally, which does help the organization grow. The best benefit to the people in the room is they get to know more about the organization and have the opportunity to get more involved.

Organizations sponsor the fundraising efforts of the campaigns mentioned above (IndyGive, Empty Stocking Fund, Colorado Gives and Giving Tuesday) and this allows for ways people can be involved on the organizational level.

 

 

 

 

Networking Events + Advocates = Raising More Money!

What is a networking event?

Two presentations plus a mix n’ mingle, which happen on one day!

Who are advocates?

People who agree to tell people about your business and invite them to your networking events.

How much more money can we raise?

This depends on how organized your presentations are, how well your advocates promote your networking events, and the methods you use to cultivate the relationships. This works for businesses as well as non-profits.

SOAR with Network Fundraising has an Internet self-study course called the SOAR Webinar Series. This teaches the basics for success with using this system. SOAR also has 1:1 coaching opportunities to help you follow the system, which guarantees you’re getting the best opportunity for success. In the past – organizations have increased 126% to 169% within six months of coaching. We are talking about raising more than $50,000 in these instances.

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SOAR helps organizations build their networks for continuous success. It’s a sustainable system!

SUCCESS begins with our belief in others. Learn more! Chat with the founder of the system. Schedule a free strategy call!

Fundraising System where ONE box fits all!

Size and demographics of a community do not matter when it comes to the SOAR with Network Fundraising system for raising money. It works for businesses, just as well as it works for non-profits.

Benefits to buying programs with SOAR

  • The ROI (return on investment) cannot be matched! Where can be buy a fundraising system for as low as $129 ($65 until November 23, 2017) where education is provided, which has proven to increase fundraising 126% in four months? Click here to learn more!
  • Techniques are guaranteed to increase the results of programs for raising money! These may be programs you’re already doing, or they may be new programs you choose to do because of the education you receive.
  • It has helped every organization who’s ever gotten involved! There are no down sides to the program. EVERYONE says it was THE thing, which made the biggest difference for them. And, the difference was huge in most cases.
  • Everybody mentored by the founder of this fundraising system has, on average, increased dollars raised by 41%! These were measurable results and yours will be too!
  • People are successful at using the system in any community! This is a situation where one box fits all. The systems were built with knowledge of how markets react. It is geared to work in any community where people communicate.
  • The founder has faith, works with individuals to achieve success, and is motivated by helping others achieve their goals! She knows your success is her success. She likes to be top of the heap and wants you to be there too.

high five2000x1200ishGayle Gross is the founder of SOAR with Network Fundraising. Her personal mission is to share intellectual knowledge for raising money. Why? She says, “It can be so simple and when people are successful in reaching goals, like raising money, they are happier. This means they are usually kinder, which makes the world a better place to be. I want to be among people who are happy! It’s that simple and most people want to have more money. It’s something I’m good at doing. SOAR with Network Fundraising improves the ability for people to be successful at reaching their goal.” 

Growing Business Relationships

How well are you currently following up and following through with new people you meet? Do you:

  • Take the appropriate time to follow up?
  • Thank people after you meet with them?
  • Connect with people on social media and then send a welcome message after they accept?
  • Do what you say you will do within the timeframe you committed to?

You have probably heard this statement before – building relationships requires a person knowing, liking and trusting you. Do you think this can happen overnight? Truly, it depends on the people involved and on the circumstances. Usually, it takes multiple connections before the relationship gets comfortable. Connections can be calls, emails, meetings, messages on social media, etc. In fact, a variety of styles for connecting are better than using just one. Why? You’re more inclined to reach people because believe it or not – people have preferences on how they like to communicate.

Five simple steps for follow up and follow through.

  1. Set aside time everyday to follow up/follow through (30 min. recommended)
  2. Reply to messages within 24 hours (setting aside a block of time each day is recommended unless a message is marked urgent, which needs attention right away)
  3. Thank people immediately – this could be writing a thank you card the day of an activity and sending right away. It could also be done through a quick text or email, while following up with a handwritten note.
  4. Keep a running list of things you said you would do and make sure they get done within a timely manner. Resourcing your calendar and the task list feature (if it is available) can help with this. Some people also send themselves a text or email once the commitment is made, along with the details.
  5. Confirm with people after your follow up to make sure they received what they expected.

Decision word cloud with yellow banner

SOAR with Network Fundraising helps people grow market share. We assist non-profits although the work we do was first started with a bank! Set a free strategy call by clicking this link.

 

Consistency with Communication for Volunteers

Keeping people engaged in your program requires building a culture around your mission and their role in it. Every volunteer invites people to be involved in your program. They spread the word naturally and it is “word of mouth marketing.”

Consider the outline below for communicating with your volunteers. This is a way to maintain consistency among your group as you continue to grow. It helps to build a culture when you bring new people on board.

If you haven’t seen the previous articles leading up to this you can catch up so you’re not feeling confused. This is article three in a series and the others talk more about building the advocate (volunteer) program.

GROWING Networks for Fundraising – Article 1

Messengers for Fundraising – Article 2

Weekly email with First-line Advocates – These are the people YOU have invited to join you with your organization’s fundraising mission. There are going to be times when someone you invited has invited someone else and then these people become your second-line advocate.

A weekly email is when you do something fun! It’s meant to make people smile, remember your mission, and also be informative.

  • Begin a round robin email where people can add their new advocate’s names as it gets passed around. This can also be done within a group on Facebook if you have set one up. The reason for this communication is to share about new advocates. This eliminates people being asked more than once to be involved.
  • Consider a themed email. There was a time when the Tuesday Pickle was the title of an email and it was sent every Tuesday with clean pickle jokes. Of course, updates on the organization’s program were included but they were secondary. The Tuesday Pickle was popular and people liked it.

Monthly Meeting of the Minds with First-line Advocates (1 hour) – Again, these are those people you invited to be involved. You are getting to know them. Getting together to discuss specific topics related to growing their mission will also encourage them to help you grow yours. The purpose of this meeting is to bring people together to mix n’ mingle. The whole format of SOAR with Network Fundraising is about growing networks – groups of people. When people get together and talk they begin to know, like and trust each other.

  • Schedule coffee on a regular day each month (For example – the second Tuesday each month at 8:00 a.m). You can meet at a local coffee shop or move it around to different venues
  • Make the meeting location convenient – easy in and out, good parking, and centrally located
  • Solicit locations associated with people who are advocates

Quarterly Hosted Event (2 hours) – This is when the advocates in your first line invite their first line and so on. This is when the big group gets together to mix n’ mingle. The quarterly hosted event is networking at a location on a regularly scheduled day each quarter (For example – the third Thursday at 6:00 p.m. each February, May, June, and December).

  • Change locations in order to cultivate new relationships with businesses
  • Consider being outside in the summer for a BBQ
  • The event in December can be the annual Christmas party
  • Charge a small fee for people to attend ($5) to cover the cost of refreshments or have people purchase their own food
  • Recognize people who are really excelling at advocacy

This is a time when people can mix n’ mingle and promote their businesses. If you are hosting this event in a public place and your advocates wear their name tags other people in the venue will take notice and ask questions.

The techniques you are learning about help to grow market share for any kind of business. Communication is always first priority to growing your program. The second is making sure it is consistent. The next area we’ll cover is follow up and follow through. Watch for the next article by following this blog.

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Migration is THE Fundraiser, which implements networking as the system. You can learn about this through an online Webinar. Self-study courses are found through this link.

 

Messengers for Fundraising

Advocates are messengers. They are faces in the community who are sharing your mission with the people they know. Their goal is to spread the word, which is word of mouth marketing.

Once an Advocate gets involved they invite others to work alongside them. This involves inspiring people to move up the ladder because there are LEVELS within your advocate program. When one advocate brings another on board there are benefits for them. An example of advocate levels are:

Advocate –> Major Advocate –> Progressive Advocate –> Competent Advocate –> Distinguished Advocate.

  • Once there are two advocates under an advocate he/she becomes a major advocate
  • Once there are five advocates under an advocate he/she becomes a progressive advocate
  • Once there are fifteen advocates under an advocate he/she becomes a competent advocate
  • Once there are thirty-five advocates under an advocate he/she becomes a distinguished advocate

When your organization provides benefits for reaching advocate levels it is proactive marketing. Yesterday we learned about “GROWING Networks for Fundraising” by creating an adequate motive for people to become advocates. Here is the link if you’d like to catch up.

Today, we look at step two in this article – adding value to advocates for their involvement with your mission. Tomorrow, the message for maintaining consistency will be shared, which is step three. The steps again:

  1. An adequate motive for people to begin
  2. Added value for involvement
  3. Consistency

Adding value for involvement

Begin by making a list of twenty marketing benefits your advocates will receive because they tell people about your mission. Narrow your list of twenty down to the most important and beneficial. The reason you list twenty to begin with is because a long list allows ideas to develop. It is a creative strategy for thinking outside of the box. You can do this brainstorming process with a group of people. SOAR recommends staff and volunteers working on it together. This brings in different perspectives.

Advocate levels include marketing opportunities, which is cause marketing. This is key! The list below is an example you may consider. As your advocates increase their level of involvement the benefits coming back to them also improve.

  1. Advocate (telling people about your organization)
  • Printed nametag for events
  • Invitation to quarterly event
  • Mentioned on social media
  1. Major Advocate (2 advocates in down-line)
  • Printed nametag for events
  • Invitation to quarterly event
  • Mentioned on social media
  • Opportunity to be involved with events as a greeter
  • Ribbon added to nametag (“Major”)
  1. Progressive Advocate (5 advocates in down-line)
  • Printed nametag for events
  • Pin/emblem/special design for nametag
  • Invitation to quarterly event
  • Mentioned on social media
  • Opportunity to be involved with events as a presenter
  • Ribbon added to nametag (“Progressive”)
  • Presentation and training opportunities
  • Logo on website
  1. Competent Advocate (15 advocates in down-line)
  • Engraved – real nametag for events
  • Special bar or pin
  • Invitation to quarterly event
  • Mentioned on social media
  • Opportunity to be involved with events as an honored guest
  • Ribbon added to nametag (“Competent”)
  • Presentation and training opportunities
  • Logo on website
  • Featured in newsletter
  • Bio displayed in office
  1. Distinguished Advocate (35 advocates in down-line)
  • Engraved – real nametag for events
  • Special bar or pin
  • Invitation to quarterly event
  • Mentioned on social media
  • Opportunity to be involved with events as an honored guest
  • Ribbon added to nametag (“Distinguished”)
  • Presentation and training opportunities
  • Logo on website
  • Featured in newsletter
  • Bio displayed in office
  • Name added to plaque

SOAR with Network Fundraising coaches organizations on creating effective processes for fundraising. Situations within communities will shift the way things are done, this is true. The one thing EVERY community has are people with desires and most of them are connected to a business in some way. You are seeking ways to grow and they are too. SOAR offers education and 1:1 coaching.

See Education by clicking here!

Sign up for a 1:1 Coaching Session by clicking here! $150

 

 

 

GROWING Networks for Fundraising

Consider the three types of connections you have with others:

  1. Personal connections (friends, family, acquaintances)
  2. Business connections (work)
  3. Group connections (civic organizations, networking groups, church, volunteer opportunities)

The goal with network fundraising is to bring people you connect with closer to your fundraising mission. The way to do this is to encourage them to become volunteers. We call the people volunteering for your fundraising program ADVOCATES. Today, you’ll learn about a system, which makes an advocate program within an organization stellar! We’ll talk about creating an adequate motive, which is step one.

Before we dig in you may be wondering – who is an advocate and what do they do? The short answer is an advocate is anyone willing to tell others about your organization. In reality their role is much more important than being a messenger because their involvement assists in growing the dollars you raise. The more people who know about you – the more potential donors you have.

Sometimes, people have a hard time putting their fundraising into the same category of building a business. Think of them as one in the same for this article.

Think in terms of three steps for beginning and maintaining an advocate program:

  1. Develop an adequate motive for people to join you
  2. Add value to people for their involvement
  3. Be consistent

Let’s talk about Adequate Motive because it is first on the list! It is the most important thing to think about. Many times this is where fundraisers feel they cannot bend, or in this case give back, because it takes away from people “loving” their mission.

Your mission is certainly a motive for getting people involved. You are doing great things in the world. Never underestimate the work you do because it matters! An adequate motive is when people gain something in return. It’s when you give back. People like recognition and appreciation. SOAR’s system encourages advocates to move up the ladder toward becoming a DISTINGUISHED ADVOCATE. There are three levels along the way, which are outlined in the coming paragraphs. An advocate chooses to be involved because they like how you’re helping others, and they like the way they are also being treated (Examples of benefits you can offer to advocates are listed at the end of this article).

A distinguished advocate is a person who has thirty-five (35) people (potential advocates) within their down-line. You may be thinking there’s no way I can get that many people to be involved. The good news is you don’t have to. It happens within your network. Basically, you invite people to be involved and then they encourage others to join them. Before you know it, the down-line under you has grown, more and more people are getting involved, and you are now distinguished.

Let’s look at the advocate levels from the top down because people like to reach personal goals. These are key to developing a successful network:

  • Once there are two advocates under an advocate he/she becomes a major advocate
  • Once there are five advocates under an advocate he/she becomes a progressive advocate
  • Once there are fifteen advocates under an advocate he/she becomes a competent advocate
  • Once there are thirty-five advocates under an advocate he/she becomes a distinguished advocate

In multi-level marketing this is often called having a “down-line” and we can say the same here. The difference is that advocates are not getting paid actual money. In reality you are offering opportunities for the growth of their mission (benefits), which have the tendency to bring financial gain. They share the word for you and you do the same for them.

Once an Advocate comes on board the goal is to get them to invite others to become advocates. This involves inspiring them to become a Major Advocate, Progressive Advocate, Competent Advocate and the highest level – a Distinguished Advocate. This is accomplished by providing benefits for reaching specific levels and then offering recognition.

This article focused on creating an adequate motive for people to be involved with your mission and to invite people they know to also be involved. There are trainings related to growing your fundraising program. Some are free. You can learn more through this link. 


Advocate Benefits – Examples:

  1. Reaching a higher level of advocacy (SOAR has 4 levels outlined)
  2. Being mentioned on social media
  3. Able to distribute marketing materials within the office
  4. Added to a “vendor” list
  5. Article about them in the organization’s newsletter
  6. A wall within the office where their bios are shared
  7. Participation in events you host

The ways advocates can be involved with your mission – Examples:

  1. Invite others to activities or events you’re hosting
  2. Share your mission with groups you want to be involved with
  3. Be an active presenter for an event you’re hosting
  4. Speak on your organization’s behalf
  5. Help with tasks
  6. Assist in finding sponsors for activities
  7. Open doors with people or companies

fundraisingsos

Gayle Gross is the founder of SOAR with Network Fundraising. Her methods help people raise more money – up to 169% has been recorded!