You have choices to make. You weigh the options while educating yourself. You make a choice. This is an ideal scenario but it's not always the way it goes. A corporation growing market share (AKA raising money) often limits their options to what they've always done and then expects different results. You've probably heard a … Continue reading Raising Money? A Result of Good Choices.
People who follow up in a timely manner achieve greater success. It's a bold statement. Do you agree? Take a look at someone who is doing well in growing their future. They share their message and then what? OFFER opportunities to be involved. It's the "O" in SOAR. First, you share your message and then … Continue reading Value of Follow up – PRICELESS
Reality - we impact and are impacted. Social impact is something we hear a lot about. Businesses are choosing to give time, dollars and resources to organizations who create impact and offer value in return. During your next board meeting - make a list of the ways you're giving back to the people giving to … Continue reading Reality Impact for Growing Market Share & Raising Money
By Gayle Gross Companies are more cautious about revealing too much about their philanthropic activities, for fear of: being inundated with requests they cannot fill. raising the expectations of potential beneficiaries in a good year. angering shareholders who may perceive the company's charitable activity as giving away profits, or who don’t approve of the organizations … Continue reading Understanding Corporate Giving
"87% will purchase a product because a company advocated for an issue they cared about and 76% will refuse to purchase a company’s products or services upon learning it supported an issue contrary to their beliefs." Talk about pressure for businesses. This was taken from a communication case study in 2017. Corporate social responsibility was … Continue reading Partnering for Social Impact Includes Raising Money
Increasing market share naturally happens when relationships are established and then cultivated to be effective, as well as, sustainable. Networking opens doors and then it's time to look beyond the simple connection to determine the deeper dive, which establishes opportunities for giving back. SOAR is a system anyone can learn and implement to be more … Continue reading Building Networks to Raise Money is Looking Beyond the Simple Connection
A trend is the general course of prevailing tendency. If everyone asks for money in the same way is it a trend? Of course it is! Do you think a person you're asking knows the trend? Of course they do. Preparing for the ASK is usually a trend. People lean towards: Researching the person and … Continue reading Preparing for the ASK – Is fundraising a TREND?