O – offer opportunities for people to be involved in your mission
A – accept the way people participate
R – respect and appreciate everyone involved
SURE – I bet you already SOAR. The depth of how often and how much you SOAR is the determining factor when improving your current status.
SOAR in the airstream – 33,000 feet
SOAR at Ground level
To SOAR you have to begin at the ground level before you can take flight. SOAR with Network Fundraising is a book that brings networking into the program to grow market share and raise money. The ground level is based on getting help to fulfill your mission. There’s a way to engage volunteers and build your network.
Establish your fundraising team and begin to host monthly meetings. Determine how you’re going to raise money and what kind of resources you already have and what you’ll need. It is important to include your fundraising team in decision-making and let them take roles.
Elevation to the airstream happens when the team you have is able to fly on their own. This is when you are able to relax, watch, mentor, and make important decisions while your team is motivated to create success for your organization’s mission.
getting into the Airstream
There are ways to get to the airstream rapidly. SOAR at ground level is one way. The reference of birds flying in a v-formation to get from one place to another efficiently is an example. Birds fly in a V because the leader creates an updraft and following behind is easier. Gayle Gross of SOAR with Network Fundraising trains you on leading your team toward successful fundraising. SHE creates the updraft for you and in the end, you create the same kind of updraft for your team. Organizations who SOAR migrate to the place where their organization benefits most. It’s the place of higher resources and lesser resistance.
Do you already have a fundraising program? Add the credits you’ve already earned because of the things you already do in your program – click here!
Don’t go alone! How long have we been preaching this to our kids. “Partner up!” It’s that simple.
The V-formation develops and runs your fundraiser successfully. What in the world!? A V-formation is a group of birds, flying in a flock, to get to where they want to go. That’s not me!
Are you sure? Wouldn’t you get further if you led a V-formation (Volunteer Formation)? It’s about managing your time effectively. WE ARE ALL TOO BUSY. Of course, we are. We don’t have time to hover over the nest. There are bigger and better things for fund raisers to be doing. Like…meeting new people and developing relationships.
We recommend building your V-formation first: Assigning roles and managing the process. BE THE LEADER!
SOAR helps people develop roles and manage processes.
V-formation is Everyone who…
Shares the cause and tells the story of how they are connected to your mission
Engages donors and sponsors (increases donations and lower costs)
Answers the following question with yes – “will this decision help us raise more money for our cause?” If the answer is no, spending time on that item is avoided
Sample Roles for your team
1. Event Coordinator
2. Marketing Collaborator
3. Hospitality Chief
Building a strong V-formation depends on communication. There are lots of ways we communicate. People do have preferences. Figure them out!
Step one: One person decides they want to spearhead the cause marketing program in their community and they are backed by their company to explore the ROI. It’s a perfect opportunity for a community relations person in a marketing department. It’s the way to develop a lasting, sustainable way to improve business, and it comes out of the goodness of your heart! It’s people to people marketing, relationship development, at its best.
Look at this great list of perks you get when you choose to develop a nonprofit cooperative:
You are the only one being trained by SOAR in your county to implement the cooperative (as long as you remain in the program)
SOAR backs the program with 100% positive results for growing market share
You’re introduced to a philanthropic tool to market a business (cause marketing)
You learn a proven method to grow your market and achieve success
There are opportunities to create social impact
You’re guided to establish your role as the “Community Connector”
You become spotlighted as a prominent organization in the community because you’re giving in a sustainable way to a vulnerable segment of society
A reflection of change is prepared, through monthly progress reports, for the leaders of your company
Establish communications within your community for the cooperative
Put together an effective growth plan
WHY A NONPROFIT COOPERATIVE?
Small communities (county population under 30,000) have put together nonprofit cooperatives to enhance individual success through group success. It’s the philosophy of giving back in order to move forward. Gayle Gross, founder and CEO of SOAR with Network Fundraising, lives by this philosophy. She gives nonprofits in small communities an opportunity to create their own success by developing a cooperative program. This program is usually spearheaded by a business hoping to create social impact by becoming the “community connector.”
BENEFITS OF A NONPROFIT COOPERATIVE
The Nonprofit Cooperative relieves donor fatigue. People get tired of being asked over and over again for money. Imagine – you are the business, which relieves this stress for other people in town. They will admire your effort. You become a hero in their eyes. Your business becomes the one people frequent and refer people to.
Donor fatigue happens a lot in small communities. It’s where the ratio of nonprofits to potential donors is lopsided. It is quickly apparent, the Nonprofit Cooperative lessens burnout for fundraising professionals. There’s an immediate support system among peers, nonprofit events cease to overlap, and people in the community begin to see the benefit of their unity. Organizations gain credibility. Marketing is often done together and this helps to reduce costs for the nonprofits who do not have expendable income.
WHO BENEFITS MOST IN A COMMUNITY?
For-profit businesses have the opportunity to spearhead the program and they get in touch with nonprofits in the community. All nonprofits have their network of followers. The for-profit also becomes the “community connector” in their area, which is a powerful marketing tool
Nonprofits learn how to collaborate effectively to increase their bottom line. There’s greater awareness and opportunities
The community is relieved of donor fatigue
WHY LISTEN TO SOAR’S FOUNDER AND GET INVOLVED?
Why listen to Gayle? It’s in your best interest if you want to grow market share and make money. There’s proven success 100% of the time. It pays to know where your money is going and if it will have the most impact. Follow her plan and it is guaranteed to grow beyond your expectations.
The Nonprofit Cooperative in Teller County, Colorado is a project of SOAR with Network Fundraising. Organizations represented at the meeting on January 8 were:
Mountain Top Cycling Club
Teller County Farmer’s Market Association
Woodland Park Farmer’s Market
Woodland Park Main Street
Colorado Phoenix Project
Junior Achievement of Teller County
Pikes Peak Rotary Club
Lighter Side of Christmas Parade
Woodland Park Wind Symphony
Teller Safe Harbor
Habitat for Humanity
Friends of Mueller State Park
Friends of the Florissant Fossil Beds
Pikes Peak Historical Society
DayBreak – An Adult Day Program
Pikes Peak Lions Club
Our Lady of the Woods Catholic Church
Helping nonprofits develop into a collaborative effort is what SOAR is doing in Teller County. Organizations work together and create impact for their community through economic vitality. As a result of the meeting on January 8th, TCRAS changed the date of a fundraiser they have because it overlapped with something Habitat was doing on the same day.
Participants of the cooperative effort receive training on how to be impactful. It’s not a membership organization, it’s people who choose to work together for the better good of the organizations they represent.
Cooperative means everyone gets a vote, decisions are made as a group, and there’s greater potential for success while everyone works in tandem. Do you want to learn more about bringing this project to your small community? It increases exposure, opportunities, and market share (fundraising). Set up time to learn more about the program and how to be a participant. Email: firstname.lastname@example.org
Moving forward, an organization in the cooperative of Teller County has 23 opportunities to market their program. This includes attending trainings, collaborative networking events, participating in together-marketing campaigns, and attending happy hours.
The goal is to make SOAR’s project available in communities with less than 30,000 people. Be part of the movement and connect today.
Find a charity that aligns with your company’s values
What does your business do? What is your mission? If you’re in food service, for instance, maybe you’ll reach out to a non-profit focused on urban food insecurity or recycling. Or if you’re in the financial sector, you could look at one of the many nonprofits devoted to increasing financial literacy. Finding a charity that aligns with your company’s values is a great place to start.
Focus on impact
Do you want to help women start small businesses, communities rebuild after disasters, children learn to read, or needy families have access to nutritious food? Visit a charity evaluator website, such as GiveWell, the Open Philanthropy Project, or the Foundational Research Institute, to compare the costs and effects of different interventions.
Do your research
Before you commit to a cause, make sure it’s legitimate by checking a charity watchdog site such as CharityWatch, Charity Navigator, or BBB Wise Giving Alliance. Ideally, a charity should spend a majority of its funds on programs, not fundraising or administration.
Pay a visit
By partnering with a local non-profit, you can help people in your local community and make it a better place to live. You’ll also have opportunities to sponsor team volunteer work days or local charity events. Before you partner with an organization, visit and observe their work first-hand.
Gayle Gross developed a way for people to SOAR. Very valuable information is shared above, which is an the excerpt from the full article linked here at Zerocater. Aligning a non-profit with a business to create social impact is paramount for today’s cause marketing approach. Gayle knows this and works with organizations to determine the best way to move forward in developing collaborative networking. There’s a program she helps organizations implement. It is the Nonprofit Cooperative. Schedule a call or send an email to email@example.com
Claire Windsor volunteers with the Heart Start Foundation (“HSF”) and has helped them retain 69% of their donors because of a donor-recognition program they now implement.
21% of donors say they never receive a thank you note. It’s the first step. A thank you lets a person know their donation was received. A simple thank you card, sent within 48 hours, is a good rule of thumb.
Don’t always ask for money. Invite your donors to events that are free and include the people you support. People really enjoy these because they see your work in action and they know you’re not going to ask for money. An example is the popular talent shows we have at HSF. Donors come because the voting is people’s choice. They get to be involved!
Keeping things organized and manageable. We keep an excel spreadsheet of the year’s activities, which includes the activity, date, cost, sponsor, and Volunteer Champion. There’s one Champion per activity. We use online calendars to create tasks. We just started using Trello. It’s an online project management tool. There’s a free version, which allows Champions to share progress with the foundation’s director.
These simple tools are provided “Cause We Care” and value the success of others. Write an article for us too!
Gayle Gross is the Founder and CEO of SOAR. She’s an experienced presenter for the Center of Non-profit Excellence in combination with the Association of Fundraising Professionals of Southern Colorado. She implements collaborative networking events to increase market share and raise money for businesses and non-profits collectively. People she has worked with continue to see their markets and services increase even after she’s done coaching them. Peer to peer fundraising and productive social impact within communities are her specialties.